The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More
Save the Children, an international NGO, has launched a campaign to remind people of the harsh realities that confront Syrian children. A result of Facebook’s Hack for Good, ‘It’s not the same for them’ will run throughout Ramadan, across the Middle East and North Africa… Read More
Facebook has selected 60 finalists from the hundreds of entries it received from across the Middle East and Africa (MEA) for the Bots for Messenger Developer Challenge. The Bots for Messenger Challenge is a contest to recognize and reward developers who create the most innovative… Read More
Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Brands may have never lived in more sensitive times as public awareness and actions to bring equality and inclusion in society are gaining momentum everyday. This week in particular meant sleepless nights for skincare brand Nivea after it released an ad promoting its black and… Read More
The year 2016 was when video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music. Attracting Tamara Hrivnak, former director of music partnerships at YouTube, to Facebook HQ is one… Read More
Mobile has reshaped how people discover, learn and ultimately buy from businesses. Around 45 percent of all shopping journeys now contain a mobile action, but most mobile shopping experiences are not necessarily great. Long load times on mobile websites can lead to friction and drop-offs… Read More
As the world of social media and sports come closer, Facebook has scored a big deal that allows it to stream live Major League Soccer (MLS) matches on the platform. As Global Web Index data shows, such a deal could bring clear benefits to both… Read More
In the last year, Instagram had more change than the previous five. The platform introduced Instagram Stories, a new way for businesses to share everyday moments, enhanced its video experience, donned a new brand identity and the community grew to more than 600 million people… Read More
Much like its elder sibling Facebook, Instagram is constantly working on upping its video offer. Adding to the various updates that the app has had in the last year, Instagram now allows users to save live video to their handheld devices at the end of… Read More
