The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Travel brands will be looking to capitalize on the many consumers who are planning their vacations for the coming year. When it comes to the best places to target this audience, the more traditional channels remain the most effective. Search engines and TV ads top… Read More
As voice-controlled assistants speakers such as the Amazon Echo or Google Home become popular Global Web Index takes a look at the potential for smart speaker shopping through online grocers. It’s almost six in 10 online grocery shoppers who say they currently use one of… Read More
Online Grocery Buyers or internet users who say they have main or joint responsibility for the household food shopping and have purchased at least one grocery product online in the past six months form a core part of online shopping. When buying any kind of… Read More
With almost half of the ad blocker users saying they consume stories or videos on news websites, where they may not be exposed to advertising unless they have whitelisted the site, the challenge facing publishers is clear. Like the average internet user, ad blocker users… Read More
Around 16 percent onliners cite the prospect of getting access to exclusive content or services like music and videos as an important reason to endorse a brand. In line with their enthusiasm for entertainment more broadly, 16-24s hit a high of 19 percent, with these… Read More
Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More
With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, however, that music may be the next industry that social services… Read More
More than six in 10 internet users are streaming music each month, but thanks to the availability of ad-supported tiers, account sharing and free trials, it’s a significant step down from the number who are paying for these services. Nevertheless, just as younger internet users… Read More
Recommendations from social media have come to challenge the traditional power of word-of-mouth (WOM) among millennials. Crucially, in the Middle East & Africa (MEA) region, recommendations on social are now as or more important than WOM. The case is same in Latin America too. In… Read More
