On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this. The differences by age stand out… Read More
Social media users are comfortable in maintaining a presence across more than one platform; while digital consumers had an average of around four social accounts back in 2013, this figure has now doubled to around eight. This growth is not only a result of the… Read More
How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More
Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
Voice tech is gaining importance in the smartphone market. According to data from Global Web Index, with almost one in four internet users already using voice command tools on their mobiles, this tech is key to the future growth strategies in the smartphone industry. Apple’s… Read More
With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More
Virtual Private Networks (VPNs) have kept a steady hold on online users globally. While the motivation for using VPNs vary, two facts facing marketers and media industry is that VPN users are difficult to track and hence target, and that VPN usage reiterates that for… Read More
In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More
With a third of global internet users saying they have purchased a product from Nike in the last one to two years, the brand’s worldwide reach is the largest of all the sports brands tracked by Global Web Index (GWI). And with half of these… Read More
Global Web Index has taken a close look at 10 car brands, exploring which owners are most willing to actively advocate their chosen brand to others –– defined as a willingness to write positive reviews or actively recommend the brand to friends or family. Mercedes-Benz… Read More
