How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More
The new age customer is a breed that is rapidly creating a new normal, which by definition defies convention. It is not so much about newer kinds of trends that marketers will be faced with in the year ahead but the advances on some that… Read More
Nissan Motor Corporation has appointed Hussein M. Dajani, who had recently quit hug digital as its COO after a two-year stint, as its General Manager – Digital Marketing for the Africa, Middle East and India (AMI) region. The development will be effective on June 18,… Read More
Following a two-year stint, Hussein M. Dajani has resigned from hug digital as its COO; May 31, 2017 marking his last day with the agency. No replacement for his role has been identified yet at hug digital. For now, Mr Dajani is taking a university-break,… Read More
hug digital and HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, have signed a deal making hug the digital marketing communications agency for HMD across social, community management, creative and listening services. hug digital will be working closely with… Read More
Shell UAE has appointed hug digital as its digital marketing communications agency across social, content creation and research services. hug digital will be working closely with the Shell brand team, to extend the brand’s reach to the digital realm. The agency looks to deliver a… Read More
hug digital has made two key appointments to its leadership team. Tim Durgan has been roped in as Head of Digital Media within its operation in Dubai. Ramy Kandil has been named the new Deputy General Manager in charge of operations within the Cairo office.… Read More
Dramatic upset, stunning victory, sheer disaster –– the appointment of Donald Trump as the 45th President of the United States has attracted extreme reactions from people all across the globe. And the best and brightest of the global and regional advertising and marketing industry are… Read More
Regional digital agency, hug digital, has secured the business of Tourism Development & Investment Company (TDIC), which is the master developer of major tourism cultural and residential destinations in Abu Dhabi. The agency has also deepened its relationship with Al-Futtaim Group, where several subsidiaries from… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
