The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
Following a three month-long review process, IKEA Saudi Arabia has selected Starcom MENA for its media mandate in Saudi Arabia. The Publicis Media agency will manage the strategic media planning and buying responsibilities for the multinational retailer’s franchisee in Saudi Arabia — Ghassan Ahmed Al… Read More
The Print & Publishing Lions set aside a total of 397 entries in its shortlist. The Middle East & North Africa (MENA) region has fared very well in the category with a haul of 43 shortlists. Impact BBDO has taken a large share of this… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
Dentsu Aegis Network digital performance agency, iProspect has expanded its operation in Saudi Arabia. Based out from Jeddah, it has launched with a team of five, with IKEA and Al Rajhi Bank as its founding clients. Its team members will be based in Dentsu Aegis’… Read More
As Cannes Lions 2016 draws near, forecasts on award-winning campaigns are already thriving in the advertising industry. While the admen love to debate on ads, and guess on the ads that they think will be rewarded at Cannes Lions, ‘Guess The Lions’ has brought a… Read More
A large section of marketers depend on integrated marketing campaigns with the hope that the campaign mix and investment levels are optimized to realize the highest return to their expenditures. In MENA, marketers have taken time but are finally warming up to the idea of integrated… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
