Digital will now play a fundamental role in your car buying journey at Arabian Automobiles, the flagship company of the AW Rostamani Group and exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates. As consumers change their buying habits in today’s era, INFINITI… Read More
Not even a month has passed and a second live show from Twitter is already on the cards. The social networking platform has partnered with Goal for a live sports show, ‘#YallaGoal’. Leveraging the audience interest and engagement expected in the 2018 FIFA World Cup,… Read More
At the 10th annual Internationalist Awards for Innovation in Media, Initiative MENA has come home with three awards. The agency won one Silver and two Bronze awards. The first win was for its work on ‘Infiniti – Gone in 6 days’ earning Initiative MENA its… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Infiniti in Dubai, Sharjah and the Northern Emirates, unveiled the largest video billboard in the region to present the latest model of Infiniti cars. Utilizing a combination of three-dimensional… Read More
OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More
Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More
Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More
If MENA is one of the top luxury markets in the world, Middle East romances luxury to the tunes of USD 6 billion to USD 10 billion annually. Tourists, expats and brand-conscious locals have beaten economic slowdown and political turmoil to ensure that the growth… Read More
