When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
IPG Mediabrands has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead the growth and expansion of the network’s full-service search and digital experience agency. He will work in close partnership with Craig Ellis, EVP, Global Head of Operations,… Read More
In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More
IPG Mediabrands has launched Healix, a global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in United States with affiliates in EMEA and APAC regions. Healix will dedicate resources to support the majority of IPG Mediabrands’… Read More
IPG Mediabrands has appointed Caroline Foster Kenny as CEO of IPG Mediabrands across Europe, Middle East and Africa (EMEA), effective January 2017. Ms Kenny has over 25 years of global client leadership and business experience across multiple verticals, spanning all marketing communications. “Caroline’s reputation throughout… Read More
IPG Mediabrands has appointed Mat Baxter as the Global Chief Executive Officer for its agency Initiative, effective immediately. Jim Elms, the agency’s previous Global Chief Executive Officer, is named Chairman of Initiative, and takes on new responsibilities as Managing Director, Interpublic. In this role, Mr… Read More
Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
Just a month after Johnson & Johnson (J&J) handed over its North America media mandate to UM’s J3, an IPG Mediabrands’ dedicated unit for the marketer, J&J has now globally shifted all its media accounts to J3. Following the development, J3 will handle the company’s consumer goods, pharmaceuticals and medical-device segments… Read More
