WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
The Middle East & North Africa (MENA) region has always strived to embrace global best practices so marketers can learn from some of these in order to grow their businesses here. On many fronts, MENA is at par with some of the most mature markets. Industry… Read More
The popularity of Instagram and Snapchat has soared in the last two years as people seek out real, personal and ‘in-the-moment’ content, according to a new study of over 70,000 consumers from global research consultancy Kantar TNS. Latest findings from the insights firm indicate visible… Read More
Kantar has unveiled a new corporate identity, for the parent brand and its 12 family of operating brands, designed to create a much more unified look and feel across the whole business. The new identity, developed in close collaboration with WPP branding specialists The Partners,… Read More
Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
