With the official launch of Facebook Workplace, Global Web Index explores the demographics of its most likely users – those who fall into the ‘Work Networkers’ audience from its new social media segmentation. LinkedIn’s solid foundations in the work-related networking space present a formidable challenge… Read More
The media buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. Addressing data-driven marketers who need more efficient ways to reach the right people to better or beat specific performance metrics, LinkedIn has launched programmatic buying… Read More
Professionals are amongst the best-travelled people on the planet and are far more likely to pay for a premium travel experience, whether that experience is for business or leisure. However, to capture a share of that increased travel spending, airlines and hotels need to be… Read More
LinkedIn MENA has appointed Nicolas Roux as its first ever Head of Agencies for MENA’s LinkedIn Marketing Solutions, based out of Dubai, UAE. As is known, the professional social networking platform was recently in news for joining the Microsoft family via acquisition, a move that attracted… Read More
Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More
As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More
Al Masah Capital Limited, an alternative asset management firm based in Dubai, has signed a new partnership with LinkedIn to bring the art and science of social selling to its operations across the region. Leveraging the power of a 433 million member professional network, Al… Read More
Microsoft Corp. and LinkedIn Corporation have entered into a definitive agreement under which Microsoft will acquire LinkedIn for USD 196 per share in an all-cash transaction valued at USD 26.2 billion, inclusive of LinkedIn’s net cash. LinkedIn will retain its brand, culture and independence. Jeff… Read More
A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
LinkedIn is busy assuring its users that no new data breach has ailed the professional social networking platform. Earlier this week, reports had surfaced about a security issue, wherein, data stolen from LinkedIn in 2012 was being made available online. The hacked information included member… Read More
