Real continues to be important along with the role content plays in marketing, along with the growing millennial parents target group and sports, specifically football, in making marketing more effective in the Middle East & North Africa (MENA) region. Following an analysis of the results… Read More
As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More
As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
Communications planning can make a positive impact on business results. Drawing lessons from the winners of its global Media Awards, Warc has highlighted key trends in media strategy in its 2018 Media Strategy Report. “Media today is more diverse and interesting than ever, with an… Read More
Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
WARC has taken a closer look at the region’s most effective marketing trends, based on insights from the inaugural WARC Prize for MENA Strategy, in its MENA Strategy Report 2017. “We’ve analyzed all the submissions to establish unrivaled insights into how the region’s communication strategies… Read More
