There is no dearth of success stories in the startup economy of the Middle East and North Africa (MENA) region. Even though there are many that have reached enviable dollar marks, MENA has fallen short of the big one – Unicorn. The region’s startups are… Read More
Starting in ?? on 3/21 and moving across the ?, we thank you for 10 incredible years. Love, Twitter#LoveTwitterhttps://t.co/pH4WWdgK6q — Twitter (@twitter) March 20, 2016 Twitter is celebrating its 10-year anniversary today. The social network announced the celebration on its blog with a throwback memory of… Read More
And there is also a Blue Card in football. At least, Pepsi believes so. Continuing its longstanding history of fueling football passion around the world, Pepsi has unveiled the 2016 global roster of all-star players. The Pepsi team has brought together international talent from top… Read More
Marketers are already in the thick of 2016, tackling fresh challenges that the year is bringing and trying – as ever – to stay one step ahead of the game. This is harder than it sounds. Some big trends are currently reshaping the marketing industry,… Read More
Al-Futtaim has appointed PHD to manage the media responsibilities of a large portfolio of brands following a four-way review. The pitch, claimed to be one of the largest in the region in terms of scale in recent years, took place after the diversified conglomerate decided… Read More
On January 5, 2016 the Arabian Marketer will turn one. As I reflect back at the year gone, I cannot help but acknowledge the many reasons to be grateful and professionally satisfied for an encouraging beginning. A good year for the industry was a great… Read More
When it comes to advertising, it just isn’t about the great ideas but ideas that inspire and drive growth. That is where the ‘Sting Launch Campaign’ stood out and won the Grand Prix at 2015 Effie MENA Awards. Sting Energy Drink, a product of PepsiCo… Read More
According to stats from Facebook, the Middle East and North Africa region has seen 114 million monthly active users till September end. Of those, 102 million access the site through mobile devices. Across MENA almost 60% of people come back to Facebook every day and… Read More
Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More
Posterscope MENA, an Out-of-Home (OOH) communications agency network has collaborated with OAG, an official airlines guide with global airport and airline data and analysis. Posterscope believes that the collaboration will give the agency and its clients access to a wealth of travel data which will… Read More
