Mindshare has taken on board Ghayath Sioufi as the Chief Client Officer for KSA for its Riyadh team. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
The MENA region is the proud parent of a big family. But it’s a quite a diverse one with children at different stages of development and maturity. The odd thing is that sometimes the younger the kid, the less constraints it faces leading to… Read More
n the book, Finding Oz, Evan Schwartz tells the story about how prior to becoming an impresario of children’s adventure tales that began with The Wizard of Oz, L. Frank Baum – the J. K. Rowling of his age – failed. He failed at a… Read More
MENA is speeding towards digital transformation as knowledge based approach is taking over processes, decision making, product rollouts, promotions and issues pertaining to customer engagement. According to Wilson Issa, MD, VivaKi Levant, “the biggest challenge is how the industry is moving towards programmatic and real… Read More
In the third annual consumer-centric report, J. Walter Thompson Intelligence MENA highlights the changes that will have direct impact on the consumption model in the Arab world in 2015. A significant takeout from the trend report is that ‘betterment’ is the key driver. As Mennah… Read More
Creativity in the Middle East and African markets is booming. In the past few years we’ve seen many talented creatives and successful agencies flock to the region and the market is bursting with creative and digital opportunities. As a digital production company working with agencies… Read More
As Unilever reaches into its marketing arsenal for addressing MENA’s uncertain and complex but high growth market, Asad ur Rehman, Director Media, Middle East & North Africa, Unilever speaks to Arabian Marketer Group Editor Sana Mahmud on the company’s plans ahead… Uncertainty is the only… Read More
Kaspersky Lab hosted a series of roadshows across the Middle East and North Africa region aimed at helping local partners protect their current investments and focus more on driving business growth. Held over a period of one month and hosted across eight key cities in… Read More
The 5th day at Cannes had a pretty rich buffet of talks for delegates to pick and choose from. I was lucky to attend a few and hear about the rest. And I’d highly recommend to agencies to get access to these talks. James Murdoch… Read More
