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Microsoft

Google, PayPal, WhatsApp Lead Meaningful Brands

Google, PayPal, WhatsApp Lead Meaningful Brands

10 years ago by Sana MahmudAdvertising

Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More

LinkedIn Membership Growth Led By Fast-Growth Regions

LinkedIn Membership Growth Led By Fast-Growth Regions

10 years ago by Kiran KidwaiDigital

Following Microsoft’s purchase of LinkedIn back in June 2016, the enterprise networking service has undergone one of the biggest overhauls since its launch in 2003. LinkedIn’s purchase and revamp appears to be accelerating the growth it was already enjoying. Particularly important here is that, while… Read More

CES 2017: Nissan’s Innovation To Excite Carlovers

CES 2017: Nissan’s Innovation To Excite Carlovers

10 years ago by Sana MahmudAM Tech

The date is set for one of the most awaited tech launches in the automotive industry. At the CES in Las Vegas, that officially kicks off on Jan 5, Nissan is all set to put its romance with innovation and technology at display. The car… Read More

Young, Male TG Dominate Video Game Streaming

Young, Male TG Dominate Video Game Streaming

10 years ago by Kiran KidwaiDigital

The video game-streaming market may be fairly young, but it’s already fiercely competitive. So, as Microsoft enters the fray, it is worth taking a closer look at two of the industry’s current major players – Amazon-owned Twitch and YouTube Gaming. Microsoft’s new service Beam will… Read More

GITEX 2016: Top Headlines This Year

GITEX 2016: Top Headlines This Year

10 years ago by Sana MahmudAM Tech

The ongoing GITEX hosted some of the most forward looking technologies that promise to make an impact on all aspects of business, economy, payments and even marketing in the Middle East & North Africa (MENA) region. Some of the headlines include new launches from the… Read More

Tech Will Become Human-Like To Engage Better: PHD BrainScape

Tech Will Become Human-Like To Engage Better: PHD BrainScape

10 years ago by Sana MahmudAdvertising

You can either be scared or excited about the opportunities the future presents, but you can’t sit this one out because it is coming sooner than you think: These were the words of caution from David Rowan, Editor of Wired UK and speaker at the seventh… Read More

Google Allo Reiterates The Messaging Apps Promise

Google Allo Reiterates The Messaging Apps Promise

10 years ago by Zeba MahmudDigital

Google’s history with social media may not be as successful as its other ventures have been but Google Allo is off to a decent start with five million downloads, on Android alone, in its launch week. Google has positioned Allo as a ‘smart messaging’ app… Read More

Microsoft Acquires AI App Genee To Make Office 365 ‘Intelligent’

Microsoft Acquires AI App Genee To Make Office 365 ‘Intelligent’

10 years ago by Zeba MahmudDigital

Microsoft has signed an agreement to acquire Genee, an artificial-intelligence-powered scheduling service. Co-founders Ben Cheung and Charles Lee, who plan to join Microsoft, started Genee in 2014 to simplify the time-consuming task of scheduling (and rescheduling) meetings. The Founders explain that Genee is especially useful… Read More

MENA Leaders Give Mixed Reactions To Microsoft-LinkedIn Deal

MENA Leaders Give Mixed Reactions To Microsoft-LinkedIn Deal

10 years ago by Zeba MahmudAdvertising

Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More

Microsoft And LinkedIn: A Marriage Made For Business

Microsoft And LinkedIn: A Marriage Made For Business

10 years ago by Boye BalogunContributors

  As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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