How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
Ogilvy has named Piyush Pandey, the executive chairman and creative director at Ogilvy South Asia, as its Global Chief Creative Officer. The position that was lying vacant since July after Tham Khai Meng was dismissed following an internal investigation. Mr Pandey will continue to be… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
Cheil MENA has been awarded the Grand Prix in the Design category at the Dubai Lynx International Festival of Creativity, for its entry ‘Samsung Kalimalock’ for Samsung Gulf Electronics. There are two Golds given in the category – one to J. Walter Thompson for ‘The… Read More
Lions Health, a global creative festival for the healthcare communications industry, this year will be welcoming a diverse array of creative talent in June. Industry heavy-weights including McCann Health, Publicis Healthcare Communications Group, Hearst, Ogilvy and J. Walter Thompson will lead sessions offering groundbreaking ideas… Read More
The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More
