AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Ogilvy

Measuring Tears & 10 Other Learnings From Dubai Lynx

Measuring Tears & 10 Other Learnings From Dubai Lynx

9 months ago by Hanisha LalwaniAdvertising

How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More

Rewind 2018: 20 Most Read Stories Of The Year

Rewind 2018: 20 Most Read Stories Of The Year

12 months ago by AM News DeskTop News

Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More

Ogilvy Names Piyush Pandey As Chief Creative Officer Worldwide

Ogilvy Names Piyush Pandey As Chief Creative Officer Worldwide

1 year ago by Zeba MahmudAdvertising

Ogilvy has named Piyush Pandey, the executive chairman and creative director at Ogilvy South Asia, as its Global Chief Creative Officer. The position that was lying vacant since July after Tham Khai Meng was dismissed following an internal investigation. Mr Pandey will continue to be… Read More

WPP’s Roy Haddad On How “Rationalizing” MENA Offer Will Drive Growth

WPP’s Roy Haddad On How “Rationalizing” MENA Offer Will Drive Growth

4 years ago by Sana MahmudAdvertising

Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More

Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

4 years ago by Zeba MahmudAdvertising

Cheil MENA has been awarded the Grand Prix in the Design category at the Dubai Lynx International Festival of Creativity, for its entry ‘Samsung Kalimalock’ for Samsung Gulf Electronics. There are two Golds given in the category – one to J. Walter Thompson for ‘The… Read More

Lions Health To Have Film Makers, Poets, Comedians & Much More

Lions Health To Have Film Makers, Poets, Comedians & Much More

5 years ago by AM News DeskAdvertising

Lions Health, a global creative festival for the healthcare communications industry, this year will be welcoming a diverse array of creative talent in June. Industry heavy-weights including McCann Health, Publicis Healthcare Communications Group, Hearst, Ogilvy and J. Walter Thompson will lead sessions offering groundbreaking ideas… Read More

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

5 years ago by AM News DeskDigital

The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Nissan Names Abdulilah Wazni As Marketing Director For ME Region

    Nissan Names Abdulilah Wazni As Marketing Director For ME Region

    October 28, 2019
  • Contacts Means Contracts

    Contacts Means Contracts

    October 28, 2019
  • Visa Sets Up Purpose-Built Regional Headquarters In Dubai

    Visa Sets Up Purpose-Built Regional Headquarters In Dubai

    October 27, 2019
  • PwC ME Launches On Demand Digital Platform

    PwC ME Launches On Demand Digital Platform

    October 27, 2019
  • MCN Turns Pink To Mark Breast Cancer Awareness

    MCN Turns Pink To Mark Breast Cancer Awareness

    October 24, 2019
  • Debut Middle East Stevie Awards Call For Entries

    Debut Middle East Stevie Awards Call For Entries

    October 24, 2019
  • Twitter’s Diwali 2019 Emoji Aims For ‘Lights On’ Timelines

    Twitter’s Diwali 2019 Emoji Aims For ‘Lights On’ Timelines

    October 24, 2019
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • UM MENA Appoints Zadi Hobeika As New Digital Director

    UM MENA Appoints Zadi Hobeika As New Digital Director

    June 26, 2015
  • Sanascope: Clutter-Breaking Content Calling

    Sanascope: Clutter-Breaking Content Calling

    February 29, 2016
  • Sanascope @CannesLions: Shake That Feeling Of Awe

    Sanascope @CannesLions: Shake That Feeling Of Awe

    June 22, 2015
  • Du Unveils UAE National Day ‘Narzif’ Anthem Video

    Du Unveils UAE National Day ‘Narzif’ Anthem Video

    December 2, 2014
  • FP7/Dxb Leads Direct Lions Shortlist From MENA; Y&R Dubai & Impact BBDO Follow

    FP7/Dxb Leads Direct Lions Shortlist From MENA; Y&R Dubai & Impact BBDO Follow

    June 21, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top