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Ogilvy

Ogivly Names David Fox As MENA CEO

Ogivly Names David Fox As MENA CEO

2 years ago by AM News DeskDigital

Ogilvy’s David Fox to assume the role of the Chief Executive Officer for Memac Ogilvy in the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai, Mr Fox will lead the creative and strategic regional agency powerhouse that counts 11… Read More

The One Show Labels Ogilvy, Network Of The Year For Fourth Time

The One Show Labels Ogilvy, Network Of The Year For Fourth Time

3 years ago by AM News DeskDigital

The One Show has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients. Ogilvy’s focus on collaboration and big creative ideas in any form, from gaming and commerce to mobile and social media, also resulted… Read More

Measuring Tears & 10 Other Learnings From Dubai Lynx

Measuring Tears & 10 Other Learnings From Dubai Lynx

4 years ago by Hanisha LalwaniAdvertising

How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More

Rewind 2018: 20 Most Read Stories Of The Year

Rewind 2018: 20 Most Read Stories Of The Year

4 years ago by AM News DeskTop News

Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More

Ogilvy Names Piyush Pandey As Chief Creative Officer Worldwide

Ogilvy Names Piyush Pandey As Chief Creative Officer Worldwide

4 years ago by Zeba MahmudAdvertising

Ogilvy has named Piyush Pandey, the executive chairman and creative director at Ogilvy South Asia, as its Global Chief Creative Officer. The position that was lying vacant since July after Tham Khai Meng was dismissed following an internal investigation. Mr Pandey will continue to be… Read More

WPP’s Roy Haddad On How “Rationalizing” MENA Offer Will Drive Growth

WPP’s Roy Haddad On How “Rationalizing” MENA Offer Will Drive Growth

7 years ago by Sana MahmudAdvertising

Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More

Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

7 years ago by Zeba MahmudAdvertising

Cheil MENA has been awarded the Grand Prix in the Design category at the Dubai Lynx International Festival of Creativity, for its entry ‘Samsung Kalimalock’ for Samsung Gulf Electronics. There are two Golds given in the category – one to J. Walter Thompson for ‘The… Read More

Lions Health To Have Film Makers, Poets, Comedians & Much More

Lions Health To Have Film Makers, Poets, Comedians & Much More

8 years ago by AM News DeskAdvertising

Lions Health, a global creative festival for the healthcare communications industry, this year will be welcoming a diverse array of creative talent in June. Industry heavy-weights including McCann Health, Publicis Healthcare Communications Group, Hearst, Ogilvy and J. Walter Thompson will lead sessions offering groundbreaking ideas… Read More

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

8 years ago by AM News DeskDigital

The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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