Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More
It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More
Abu Dhabi Commercial Bank (ADCB) has appointed OMD as its new marketing communications partner. The bank took a market review in December 2015 after which the decision was taken. Like many other industries, the banking sector is evolving under the impetus of technology and consumer… Read More
Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
Pepsi with OMD and Procter & Gamble with Starcom MediaVest Group have signed a deal with Google to access the most popular and engaging channels on YouTube during the month of Ramadan. The agreement will see a variety of P&G brands and Pepsi exclusively sponsor… Read More
As the digital infrastructure of the region keeps growing, the bandwidth of the connections allows the deployment of new strategies. Brands, including luxury brands, try to re-produce the in-store experience through purpose-designed sites. People use a combination of online channels to research the product they… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
