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OMD

Jumeirah Group Consolidates Search With OMD

Jumeirah Group Consolidates Search With OMD

2 years ago by Asma WangdeAdvertising

Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More

Pepsi & P&G To Connect With Audience Through ‘Google Preferred’

Pepsi & P&G To Connect With Audience Through ‘Google Preferred’

3 years ago by Sana MahmudDigital

Pepsi with OMD and Procter & Gamble with Starcom MediaVest Group have signed a deal with Google to access the most popular and engaging channels on YouTube during the month of Ramadan. The agreement will see a variety of P&G brands and Pepsi exclusively sponsor… Read More

Personalization & Native Key To Luxury Brands Marketing

Personalization & Native Key To Luxury Brands Marketing

3 years ago by Sana MahmudDigital

As the digital infrastructure of the region keeps growing, the bandwidth of the connections allows the deployment of new strategies. Brands, including luxury brands, try to re-produce the in-store experience through purpose-designed sites. People use a combination of online channels to research the product they… Read More

IPG Leads MENA Effectiveness Index; WPP, Omnicom Follow

IPG Leads MENA Effectiveness Index; WPP, Omnicom Follow

3 years ago by Sana MahmudAdvertising

Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

Leo Burnett, Omnicom & OMD Shine At MENA Digital Awards

3 years ago by AM News DeskDigital

The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More

FP7 Shines At Mena Effie Awards; JWT, OMD Follow

FP7 Shines At Mena Effie Awards; JWT, OMD Follow

3 years ago by Sana MahmudAdvertising

The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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