Retail brands across the globe are busy planning ahead for the marketing campaigns that will reach out to the world’s 1.57 billion Muslims during Ramadan, the most significant month in the Islamic Lunar calendar. During this period of the year, people’s generosity, spirituality and acts… Read More
There is something special that has happened in the UAE during Ramadan this year. A CSR initiative that at the time I write this is just two weeks old. It has generated 30 plus media stories, a 20,000 social media membership and 85,000 views on… Read More
How long do you think it takes to do something meaningful and good for someone else? With this thought, Unilever’s Lipton along with FP7/DXB created a video to encourage people to take a minute and do something good this Ramadan. Inspired by social experiments, Lipton… Read More
This year to celebrate Ramadan, du has launched three mobile services packed with Ramadan content for its customers. During the holy month, customers will have an opportunity to access a variety of interesting and engaging content on their mobile devices by subscribing to daily or… Read More
Turner, a division of Time Warner and parent company of Cartoon Network Arabic has brought the popular Emirati cartoon, Mansour this Ramadan. The series revolves around the heritage and values of the UAE, mixed with comedic storylines and fun characters. The cartoon is created by… Read More
Exponential Interactive, a global provider of digital advertising solutions conducted an analysis of the anonymous online behavior of people residing and working in the Middle East and North Africa (MENA) region, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests… Read More
With its motto to take regional production to new heights, Icflix has launched new drama series for its subscribers this Ramadan. The internet streaming service will be showcasing Layali Al Helmeya season 6, Al Tawarid and Al Arrab – Taht Al Hezam. Layali Al Helmeya… Read More
Vuclip has launched a wide array of simulcast premium Arabic shows for mobile users for the month of Ramadan. Through a partnership with one of the region’s media production houses, Aroma, Vuclip will provide subscribers with access to popular Arabic content during Ramadan. Viewers will also enjoy… Read More
Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
In the run up to Ramadan 2016, YouGov surveyed residents in the UAE, Saudi Arabia and Egypt as part of its annual Ramadan study to discover expected changes in consumer behavior in and around Ramadan. The study found that over half (53 percent) of respondents… Read More
