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Reda Raad

TBWA\RAAD Names Joe Lahham As Managing Director

TBWA\RAAD Names Joe Lahham As Managing Director

4 years ago by Zeba MahmudDigital

TBWA\RAAD appoints Joe Lahham as its Managing Director who will be leading the Dubai operations of the agency, effective immediately. He 16 years’ experience working on multidisciplinary assignments in the MENA region and Europe. During the course of his career, he has accumulated knowledge in… Read More

TBWA\Raad Ranks Among 2019 Contagious Pioneers

TBWA\Raad Ranks Among 2019 Contagious Pioneers

6 years ago by AM News DeskAdvertising

Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More

TBWA, AB Group Partner To Set Up Egypt Operation

TBWA, AB Group Partner To Set Up Egypt Operation

6 years ago by AM News DeskAdvertising

TBWA\Raad is taking the partnership route to expand its footprint in the North Africa region. The Omnicom agency and AB Group have formed a joined venture, establishing presence in Egypt. The new formed agency, AB\TBWA\Egypt, aims for integrated vision and disruptive thinking. It will focus… Read More

Zebanomics: 2018 — The Year Of Accountability & Transformation

Zebanomics: 2018 — The Year Of Accountability & Transformation

6 years ago by Zeba MahmudAdvertising

It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More

There Is Something Deeply Satisfying About Our Wins At Cannes: Reda Raad

There Is Something Deeply Satisfying About Our Wins At Cannes: Reda Raad

7 years ago by Zeba MahmudAdvertising

TBWA\Raad was ranked the number one agency from the Middle East and North Africa (MENA) region at the Cannes Lions International Festival of Creativity 2018. This is one of its best performances at Cannes Lions in recent years, where it has led the MENA awards… Read More

TBWA\Raad Continues Winning Spree At MENA Cristal

TBWA\Raad Continues Winning Spree At MENA Cristal

7 years ago by AM News DeskAdvertising

TBWA\Raad was named Advertising Agency of the Year and has earned the MENA Grand Cristal for its ‘Camel Power’ campaign for Nissan Middle East at the 2018 MENA Cristal Festival held recently in Beirut and Morocco. Nissan Middle East was named Advertiser of the Year… Read More

Careem Appoints TBWA\Raad As Global Advertising AOR

Careem Appoints TBWA\Raad As Global Advertising AOR

7 years ago by Zeba MahmudAdvertising

Careem, the region’s ride-hailing app and only tech unicorn in the Middle East, has appointed TBWA\Raad as its global advertising agency of record. The development builds further on what has been a dream run year for TBWA\Raad that included businesses such as telecom company du… Read More

Mai Dubai Assigns Regional Creative Mandate To TBWA\Raad

Mai Dubai Assigns Regional Creative Mandate To TBWA\Raad

7 years ago by AM News DeskAdvertising

Mai Dubai, the Dubai based bottled water company, has appointed TBWA\Raad as its lead creative agency of record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\Raad… Read More

Du Awards Creative Duties To TBWA\Raad

Du Awards Creative Duties To TBWA\Raad

7 years ago by Zeba MahmudAdvertising

du, from Emirates Integrated Telecommunications Company, has appointed TBWA\Raad as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch… Read More

TBWA\Raad, Impact BBDO Among Contagious Pioneers

TBWA\Raad, Impact BBDO Among Contagious Pioneers

7 years ago by Zeba MahmudAdvertising

TBWA\Raad and Impact BBDO have begun the year on a good note as Contagious magazine names the agencies among its top 10 Contagious Pioneers – Best and bravest Agencies on the Planet. Contagious Pioneers 2018 is a global ranking of the agencies that consistently set… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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