Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is… Read More
With the long-rumored Snap Inc. IPO now in progress, Global Web Index takes a look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic (defined here as 16-19s). The data clearly displays why the coming Snap Inc. IPO could… Read More
Twitter is undergoing one of its more difficult times of late. After its attempt to be acquired by a larger player failed to auger desired results, even though it did give it the occasional boost in stock price, Twitter is once again at a place… Read More
The popularity of Instagram and Snapchat has soared in the last two years as people seek out real, personal and ‘in-the-moment’ content, according to a new study of over 70,000 consumers from global research consultancy Kantar TNS. Latest findings from the insights firm indicate visible… Read More
Tumblr engagers/contributors stand out strongly among social networkers that are spending the longest on social media each day, devoting an average of three hours and 14 minutes to social networking and messaging each day. Snapchatters follow relatively closely behind, spending 15 minutes longer on social… Read More
Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More
Hoping to capitalize on what has been called “the most social” Olympics ever, broadcasters has partnered with major social networks to drive up engagement. Global Web Index data shows that these social networks have significant reach among the Olympic audience. Facebook tops the table for… Read More
UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released by Northwestern University in Qatar (NU-Q), in partnership with Doha Film Institute,… Read More
Birthday wishing just got more exciting on social media platforms like Facebook & Snapchat. The pioneer of the space, Facebook, introduced a Happy Birthday video tool that allows its users to record a 15-second birthday greeting video that can be jazzed up with an overlay… Read More
