Amazon is acquiring Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO). The two companies signed the agreement on May 31, 2019. With this deal Amazon is gaining significant footprint on the global ad server business, which remains at the core of advertisers’ tech stacks,… Read More
TailWind, the CEEMEA adtech company, has inked a partnership with Sizmek, an independent buy-side advertising platform. Beginning January 1, 2019, TailWind will become Sizmek’s exclusive partner across the Middle East and North Africa (MENA) region. The tie-up aims to empower advertisers to meet their performance… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
The Middle East & North Africa (MENA) region is not the typical emerging market given its absolute size and advanced use of technology, but the slow growth in digital marketing has given it similar characteristics. Legacy media still rules the roost here, and digital spending… Read More
Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery. For advertisers, content discovery is a new way of advertising that… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
