This week’s trending headlines were dominated by changes in the social media world. The tug of war between Facebook and the ad blocking community continued. What started when Facebook decided to intervene ad blocking softwares, in an effort to increase viewership of ads, continues to… Read More
Marking the largest partnership between the two brands to date, PepsiCo is the exclusive global launch partner for Twitter’s newest ad product, Promoted #Stickers. As part of the partnership, Pepsi will secure featured placement in the #Stickers library in ten countries across five continents,… Read More
Twitter Middle East and North Africa (MENA) has taken on board Walid Issa as its new Head of Research for the MENA region. Mr Issa’s primary role will be helping marketers across the region understand the value of their Twitter investments, and in using Twitter… Read More
UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
As creativity and technology sought to work together, platforms such as the Cannes International Festival of Creativity began attracting attention of technology-led media platforms such as Twitter. Twitter officials attend the Festival with the objective to network, meet marketers and know more about trends that are shaping… Read More
A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
Twitter will simplify Tweets in the coming months, with the objective to make it faster and easier for people to express themselves with more room in the 140-character Tweets. The simplified Tweet rules will make conversations faster and more intuitive. Media attachments, such as photos and… Read More
Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released by Northwestern University in Qatar (NU-Q), in partnership with Doha Film Institute,… Read More
The year has not begun well for technology companies including tech giants such as Alphabet, Apple and Microsoft. Social media players, that are comparatively newer to the Wall Street life, have managed to buck any domain decline trend. This is largely courtesy the growth Facebook and LinkedIn have… Read More
