In an attempt to revolutionize the way children in the Middle East access education, Unilever has struck a partnership, facilitated by Digital Republic linked by Isobar, with Nafham. Nafham is a free online educational video platform that provides students with five to 20 minute crowd-sourced… Read More
FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More
How long do you think it takes to do something meaningful and good for someone else? With this thought, Unilever’s Lipton along with FP7/DXB created a video to encourage people to take a minute and do something good this Ramadan. Inspired by social experiments, Lipton… Read More
Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More
Unilever has added more brands in the digital business awarded to digital marketing agency, Traffic in the Middle East and North Africa (MENA) region. The conglomerate had appointed Traffic two years back to take charge of its digital duties, starting with OMO and Comfort brands. Traffic… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More
In a world where digital is evolving very quickly, brands can do with all the help they can get. The situation may be truer for larger brands that cannot move as fast largely owing to their size. Asad ur Rehman, Director – Media, Middle East… Read More
Adding another Grand Prix to its kitty at the Dubai Lynx International Festival of Creativity, J. Walter Thompson’s ‘The Good Note’ for Bou Khalil Supermarché was celebrated also in the PR Lynx category. The agency has won two Golds in the category – for Dubai… Read More
Unilever has consolidated its media mandate with Magna for the Middle East and North Africa (MENA) region. On the back of a three-month review, the Middle East Network’s (MCN) Magna has been named the agency of record for Unilever, continuing a decade old relationship. The… Read More
