The week began with celebrations in the UAE as brands and companies utilized the Emirati Women’s Day platform to connect with leading ladies – both within companies and consumers. This day was launched last year by Sheikha Fatima Bint Mubarak, who holds the distinction of being the Chairperson of the… Read More
With Google’s new video-calling app, Duo, gaining its first users after its launch last week, Global Web Index looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world. Although also available on iOS, Duo’s real market is likely to be… Read More
The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as Global Web Index’ new Passive Networking report highlights, one of the most important aspects to this, has been the migration of sharing from social networks… Read More
Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia according to the 2016 Mid-Year BestBrand Rankings – released today by global market research company YouGov. The Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia and… Read More
According to a recent survey by Vuclip, the use of social networks and instant messaging platforms for mobile video sharing is increasing. The report findings provide insight into consumer behavior associated with sharing videos on mobile. 38 percent of respondents indicated that they share videos… Read More
Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
