Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
Emirates has topped consumer brand sentiment in the UAE for the third year running in the latest YouGov BrandIndex. For these Best Brand Rankings, YouGov used Buzz scores to compile the rankings. Buzz is calculated by asking consumers daily if they have ‘heard anything positive… Read More
Dubai Studio City and in5, an enabling platform for entrepreneurs in tech, design and media, have launched a competition inviting content creators to showcase their talent through innovatively produced videos. The closing date for submissions is January 25, 2018. Supported by UTURN, the Arabic entertainment… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Orange Egypt has won YouTube’s The Lantern Award 2017. This is the second edition of the award that honors most engaging and creative advertisements during Ramadan and Eid in the Middle East and North Africa (MENA). This year saw 75 contenders compete for the most… Read More
As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More
With so many blockbuster gaming titles set for release by the end of the year, data from Global Web Index suggests that YouTube continues to be as a good bet to connect with console gamers. For many, YouTube offers the perfect means of weighing up… Read More
PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More
It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More
