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YouTube

YouTube’s Lantern Award Returns For Its Second Ramadan

YouTube’s Lantern Award Returns For Its Second Ramadan

8 years ago by Zeba MahmudAdvertising

YouTube is going to kick start its second edition of The Lantern Award, an accolade which celebrates the Middle East and North Africa’s (MENA) most engaging and creative advertisements during Ramadan and Eid. Designed to recognize the MENA’s creative, media and advertising agencies, The Lantern… Read More

Google Ad Boycott: Is It All About Free PR?

Google Ad Boycott: Is It All About Free PR?

8 years ago by Stefan MichelContributors

Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have said that they will stop placing any advertising on Google because their ads have appeared alongside YouTube videos with inappropriate content, such as neo-Nazi speeches or extremist videos. US telecom giants AT&T… Read More

63% Of Facebookers Are Streaming Music

63% Of Facebookers Are Streaming Music

8 years ago by Asma WangdeDigital

The year 2016 was when video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music. Attracting Tamara Hrivnak, former director of music partnerships at YouTube, to Facebook HQ is one… Read More

When Creativity Meets Technology

When Creativity Meets Technology

8 years ago by Roger HawaContributors

In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More

Which Are The Best Brands For Women In The UAE?

Which Are The Best Brands For Women In The UAE?

8 years ago by Asma WangdeMarketing

Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More

Google, PayPal, WhatsApp Lead Meaningful Brands

Google, PayPal, WhatsApp Lead Meaningful Brands

8 years ago by Sana MahmudAdvertising

Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More

Video Is Turning Social Into Broadcast Media: Warc

Video Is Turning Social Into Broadcast Media: Warc

8 years ago by Sana MahmudDigital

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More

Dubai Studio City To Play Home To MENA’s First YouTube Space

Dubai Studio City To Play Home To MENA’s First YouTube Space

8 years ago by Sana MahmudDigital

YouTube is joining efforts with Dubai Studio City to bring a YouTube Space, an incubator space giving YouTube creators the tools and guidance that remove barriers enabling them to innovate and experiment with content, to Dubai next year. Through this collaboration, the Middle East &… Read More

40% YouTubers Watch Branded Videos

40% YouTubers Watch Branded Videos

8 years ago by Kiran KidwaiDigital

Around one in four YouTubers say they watched a branded video last month, according to data from Global Web Index. And as it’s long been known that online video resonates most strongly with younger age groups, it’s little wonder that this is an activity which… Read More

Young, Male TG Dominate Video Game Streaming

Young, Male TG Dominate Video Game Streaming

9 years ago by Kiran KidwaiDigital

The video game-streaming market may be fairly young, but it’s already fiercely competitive. So, as Microsoft enters the fray, it is worth taking a closer look at two of the industry’s current major players – Amazon-owned Twitch and YouTube Gaming. Microsoft’s new service Beam will… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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