10 AI Trends For Marketers In 2017

Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area… Read More

Zenith Automates Digital Planning

Zenith has brought machine learning to planning. The agency has developed automation of digital planning that it believes will deliver improvement in effectiveness for marketers and allow better optimization of digital media. Over the past six months, a task force comprising data scientists and strategists… Read More