Digital Lever Disrupts MENA

As Unilever reaches into its marketing arsenal for addressing MENA’s uncertain and complex but high growth market, Asad ur Rehman, Director Media, Middle East & North Africa, Unilever speaks to Arabian Marketer Group Editor Sana Mahmud on the company’s plans ahead… Uncertainty is the only… Read More

Collaborate To Monetize Mobile Gaming

Google recently announced that mobile searches have surpassed desktop searches for the first time. With smartphone penetration averaging at 50 per cent across MENA countries, it is no doubt that the region is accelerating towards a mobile-first economy. Internationally messaging apps are dominating with monthly active users expected… Read More