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Author: Asma Wangde

Jobs Requiring AI Skills Grow Five-Fold In Five Years

Jobs Requiring AI Skills Grow Five-Fold In Five Years

7 years ago by Asma WangdeAM Tech

The percentage of jobs requiring artificial intelligence (AI) skills have witnessed a nearly five-fold increase globally since 2013, and as the role of human resources keeps evolving in the digital age and technologies like AI and machine learning gain more prominence, organizations in the Middle… Read More

SAP Goes All Out For Saudi Vision 2030 With New Data Center

SAP Goes All Out For Saudi Vision 2030 With New Data Center

7 years ago by Asma WangdeAM Tech

SAP has set up its first live Public Cloud Data Center in the Kingdom of Saudi Arabia, empowering Vision 2030. As Saudi organizations invest heavily in cloud solutions, the Saudi IT market is set to reach SAR 33 billion in 2018, according to a recent… Read More

UAE’s Flytxt Adds America Movil To Client Roster

UAE’s Flytxt Adds America Movil To Client Roster

7 years ago by Asma WangdeAM Tech

Telecom player America Movil has gone live with Dubai-based Flytxt’s artificial intelligence (AI), analytics and marketing automation product Neon-dX to personalize engagement with customers by analyzing data to predict their needs in real-time. The tech is being deployed by Claro Americas, a part of America… Read More

Travel Tech Should Collaborate For Holistic Customer Experience

Travel Tech Should Collaborate For Holistic Customer Experience

7 years ago by Asma WangdeDigital

Arguably, three global trends are transforming the future of travel. These include shifting customer behavior, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. At least this was the takeaway from a discussion at Arabian Travel Market. One… Read More

KSA’s MCIT & Huawei Partner To Advance Innovation

KSA’s MCIT & Huawei Partner To Advance Innovation

7 years ago by Asma WangdeAM Tech

The Kingdom of Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Huawei have signed a Memorandum of Understanding (MoU) to enable the national cadre in ICT and promote innovation and entrepreneurship in the sector to push the growth and development of the Kingdom,… Read More

Cannes Lions & ANA Launch CMO Growth Council

Cannes Lions & ANA Launch CMO Growth Council

7 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More

MENA’s OTT Market Poised To Be 50% Of Pay TV By 2020

MENA’s OTT Market Poised To Be 50% Of Pay TV By 2020

7 years ago by Asma WangdeDigital

The online subscription videos or what has been traditionally known as over the top (OTT) market currently stands at around 25 percent of the pay TV business in the Middle East & North Africa (MENA) region. This number is set to increase to more than… Read More

Zain Saudi Names Sultan Al Deghaither As CEO

Zain Saudi Names Sultan Al Deghaither As CEO

7 years ago by Asma WangdeMarketing

Mobile Telecommunication Company Saudi Arabia (Zain) has elevated its Chief Operating Officer, Eng. Sultan Al Deghaither, to take the lead role across the company as Peter Kaliaropoulos, the current CEO, steps down. Mr Kaliaropoulos will leave Zain Saudi by June 30, 2018 to pursue other… Read More

Khaleej Digital, Krish TechnoLabs Partner For Ecomm Marketing

Khaleej Digital, Krish TechnoLabs Partner For Ecomm Marketing

7 years ago by Asma WangdeDigital

Khaleej Digital, a Dubai based digital marketing agency and Krish TechnoLabs, a digital commerce agency, have entered a strategic partnership to provide ecommerce capabilities for Middle East customers. “The Khaleej Digital team is very excited about this new partnership with Krish TechnoLabs. This partnership will… Read More

Dubai Properties Assigns Ad Mandate To FP7 Dubai

Dubai Properties Assigns Ad Mandate To FP7 Dubai

7 years ago by Asma WangdeAdvertising

Dubai Properties, a leading real estate master developer based in Dubai, has assigned its advertising mandate to FP7 Dubai. The agency has also been awarded Dubai Properties’ social media business following a pitch process, over the past two months. “As a developer, we needed a… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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