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Author: Asma Wangde

UAE Among Top Markets In 2018 Global Talent Competitiveness Index

UAE Among Top Markets In 2018 Global Talent Competitiveness Index

7 years ago by Asma WangdeMarketing

The 2018 Global Talent Competitiveness Index (GTCI) report saw Switzerland lead the way in terms of talent competitiveness, followed by Singapore and the United States. While European countries continue to dominate the GTCI rankings, with 15 in the top 25, the United Arab Emirates has… Read More

Mahindra Comviva Plans A Big Digital Push In MENA

Mahindra Comviva Plans A Big Digital Push In MENA

7 years ago by Asma WangdeDigital

Mahindra Comviva, a player in mobility solutions, is partnering with Sacom Mediaworks, a content aggregator in the Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content in… Read More

ADFC, Twofour54 Partner For ‘Fan of Amoory’

ADFC, Twofour54 Partner For ‘Fan of Amoory’

7 years ago by Asma WangdeMedia

Abu Dhabi’s media hub twofour54 and Abu Dhabi Film Commission have partnered on Emirati film ‘Fan of Amoory’, which is due to hit the big screen next month. ‘Fan of Amoory’, which is produced by Cinema Vision Films, a partner at twofour54 in Abu Dhabi,… Read More

FB’s News Feed Will Test Just How Meaningful Brands & Publishers Can Be

FB’s News Feed Will Test Just How Meaningful Brands & Publishers Can Be

7 years ago by Asma WangdeDigital

Mark Zuckerberg began 2018 with his list of resolutions for Facebook in the year, which in a nutshell was ‘fixing’ the social media platform. Given all the conversations around fake news, the role that Facebook may have played in US Presidential Elections, studies indicating people… Read More

McCann Health Names Marcus Sigurdsson As Global Chief Digital Officer

McCann Health Names Marcus Sigurdsson As Global Chief Digital Officer

7 years ago by Asma WangdeAdvertising

McCann Health, part of McCann Worldgroup, has appointed Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data and analytic capabilities, following a year of growth through the… Read More

Etisalat Strengthens Partnership With Arab Women Sports Tournament

Etisalat Strengthens Partnership With Arab Women Sports Tournament

7 years ago by Asma WangdeMarketing

Etisalat continues to invest in local and regional events that align with its broader goals in order to stay connected with its audiences. Having been a supporter of the Arab Women Sports Tournament (AWST), this year the telecom operator has signed an agreement with the… Read More

Editorial Marketplace Ureed Launches In The Middle East

Editorial Marketplace Ureed Launches In The Middle East

7 years ago by Asma WangdeMedia

Ureed, the region’s first editorial marketplace, is now officially open for businesses and freelancers across the Middle East. With a focus on content creation in multiple languages, the digital platform has been created to meet the growing needs for editorial content within the MENA market.… Read More

Machine Learning Will Transform Creative Content Production

Machine Learning Will Transform Creative Content Production

7 years ago by Asma WangdeDigital

Marketers are transitioning from creative content produced by humans towards content produced by machines. They plan to use machines to automate the personalized delivery of creative content through online advertisements, for individual consumers. In a Criteo-commissioned IDC study, the implication for this reiterates the role… Read More

Starz Play Signs Partnership With LG Smart TVs

Starz Play Signs Partnership With LG Smart TVs

7 years ago by Asma WangdeMedia

Starz Play and LG have partnered to embed the video streaming application directly onto LG Smart TVs. Following the launch, select LG Smart TV models in the Middle East & North Africa (MENA) have been updated with the Starz Play application, allowing subscribers to access… Read More

IDC’s Take On How VAT Will Impact GCC’s Mobile Phone Market

IDC’s Take On How VAT Will Impact GCC’s Mobile Phone Market

7 years ago by Asma WangdeAM Tech

With VAT of 5 percent becoming effective across the UAE and Saudi Arabia on January 1, 2018 and the rest of the GCC following suit in the year, the region’s mobile phone market is bracing for impact. International Data Corporation (IDC) takes a closer look… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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