The shift from traditional to digital media is much discussed but rarely quantified. From a Middle East & Africa perspective, especially to better understand markets such as the UAE and Saudi Arabia where digital is already a lead medium, it is imperative to know the… Read More
HP has unified its approach and commercial solutions for virtual reality (VR), to assist businesses looking to reduce concept to production cycle times and delivering immersive customer experiences. As part of this strategy, the company is unveiling a wearable VR PC1 to bring the full… Read More
Companies in the UAE are taking care of their customers. Service Hero, a consumer powered customer satisfaction index, revealed that satisfaction in the UAE is rising with almost 2 points growth from last annual results. This comes as the company released the results of its… Read More
LinkedIn has taken its new LinkedIn Lite mobile web and Android app to more than 60 countries across the world. In the Middle East and North Africa (MENA) region, LinkedIn Lite will be available in Algeria, Egypt, Jordan, Lebanon, Morocco, Nigeria and Tunisia. LinkedIn Lite… Read More
RAK Radio Broadcasting Authority (RAK Radio) is looking to reach out to a worldwide audience, with the objective to take the voice of Ras Al Khaimah around the globe. Stationed in the Media Zone of Ras Al Khaimah Economic Zone (RAKEZ), RAK Radio has set… Read More
Football portal Goal.com partnered with sports marketing company Sela Sport to be the official media sponsor of the Arab Club Championship 2017. As part of this partnership, Goal.com will provide its global readership with content, set to be produced in 38 country editions and delivered… Read More
Leo Burnett Dubai has won an 18-month assignment with Big Ticket Abu Dhabi. As per company officials, the Publicis Groupe ‘Power of One’ and played an integral part in the win. The new partnership will see Leo Burnett along with Optimedia and Prodigious provide strategy,… Read More
The Dubai Chamber of Commerce and Industry hosted a workshop in partnership with Google to assist Chamber members’ efforts to strengthen their online presence and reach among potential customers. The event, held at Dubai Chamber’s premises, was the first in a series of workshops aimed… Read More
Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
