After posting annual declines for six quarters in succession, the Middle East and Africa (MEA) PC market finally exited the third quarter of 2016 close to flat, with year-on-year growth of 0.4% based on shipments of 3 million units, according to global technology research and… Read More
Driverless cars are officially here. The newest in smart cars is currently being tested in Dubai, along with some of the other markets, and a key question is how are driverless cars perceived by UAE Residents. A recent study using YouGov’s Omnibus Service, has found… Read More
Criteo, the performance marketing technology company, has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its advertising exchange for brands will strengthen Criteo’s performance marketing platform. “With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing… Read More
Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More
Juniper Networks, a US based player in automated, scalable and secure networks, has appointed Hatem Hariri as General Manager, Middle East and Africa. In this role, Mr Hariri is responsible for all aspects of sales strategy, planning and operations across Juniper’s entire MEA business. Mr… Read More
du and Zain KSA have formed a partnership to develop their human resources through knowledge exchange sessions. The two operators joined hands to share experiences and operational plans during an agreed period, in addition to holding periodic workshops that address several areas of interest and… Read More
Advertising and marketing are perhaps among the most sensitive industries to major events around the globe. Not only do the agency policies get impacted by major global events, but these agencies themselves have the opportunity and the burden to influence these events. This past year… Read More
Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More
Online video streaming in the region is only set to pick up further. With players like Netflix making a foray in the region last year, another vindication comes with STARZ Play getting a new multi-million dollar funding investment. This investment is led by existing investors… Read More
Icflix is expanding its digital footprint in the Kingdom of Bahrain with the announcement of a strategic partnership with telecom operator Zain Bahrain. Both Zain Bahrain prepaid and postpaid customers will be able to access Icflix library of content for a fee. The companies have… Read More
