With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
As the World Media Group hosts the third World Media Awards in its 20th anniversary year, it calls for more entries from the Middle East Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become… Read More
Email marketing is arguably one of the most direct ways of reaching out to consumers with more tailored and personalized content. Data from Global Web Index suggests that, despite the influence of newer forms of digital communication such as social and video, email marketing is… Read More
The rise of online streaming services has revolutionized the media industry. Faced with a mix of media providers, consumers have the power to unlock thousands of TV shows, films and music in seconds. New research from YouGov Omnibus shows how rapidly media trends are shifting… Read More
The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Communications firm Grayling has named Sajid Shafique as the Design Director for its Middle East creative arm, GCreative. Mr Shafique joins GCreative with over 20 years of experience with agencies such as Brand Union, Fitch, Landor Associates and his own brand consultancy, BrandNew. Working alongside… Read More
GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York, reporting to GroupM Global CEO Kelly Clark. Mr Theakstone will oversee all aspects of GroupM’s global media investments, trading activities and commercial… Read More
FP7/DXB is beginning 2018 with a new leader onboard and Jon Marchant, the agency’s recently appointed managing director, is looking forward to this new mandate. Mr Marchant, who has recently moved to Dubai from McCann Central in the United Kingdom, is credited with creating one… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
