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Author: Sana Mahmud

hug digital Bags Digital Duties Of TDIC & More From Al-Futtaim Group

hug digital Bags Digital Duties Of TDIC & More From Al-Futtaim Group

9 years ago by Sana MahmudDigital

Regional digital agency, hug digital, has secured the business of Tourism Development & Investment Company (TDIC), which is the master developer of major tourism cultural and residential destinations in Abu Dhabi. The agency has also deepened its relationship with Al-Futtaim Group, where several subsidiaries from… Read More

Smartphones – Not The Best Work Mates?

Smartphones – Not The Best Work Mates?

9 years ago by Sana MahmudDigital

While smartphones help people stay in touch with colleagues, keep on top of their inboxes and complete urgent tasks on the move, they actually make working professionals less productive in comparison to working from desks, according to a new psychological experiment by the Universities of… Read More

Six Senses Appoints Four Communications As PR Agency In The Middle East

Six Senses Appoints Four Communications As PR Agency In The Middle East

9 years ago by Sana MahmudAdvertising

Six Senses Hotels Resorts Spas has appointed Four Communications to develop and drive strategic public relations programs for the resorts and spas within the region. The agency will act as a press office to provide proactive outreach and relations to support communications in the Middle… Read More

Forbes Most Promising UAE Startups In 2016

Forbes Most Promising UAE Startups In 2016

9 years ago by Sana MahmudAM Unicorns

Forbes Middle East, for the second consecutive year, has listed the UAE’s most promising startups. A total of 100 entrepreneurs were broadly categorized into the most promising startups and the startups to watch out for. Startups from consumer services sector dominated the lists, followed by… Read More

Sheraa Opens New Facility To Empower UAE Entrepreneurs

Sheraa Opens New Facility To Empower UAE Entrepreneurs

9 years ago by Sana MahmudAM Unicorns

Sheraa has added a new facility in the American University of Sharjah. The new headquarter spans 650 square meters and serves as an expansive co-working space where creativity is fostered in an exuberant environment. In the spirit of promoting youth entrepreneurship, a panel of recent… Read More

UN Women Liaison Office Set To Enhance UAE’s position On Gender Parity

UN Women Liaison Office Set To Enhance UAE’s position On Gender Parity

9 years ago by Sana MahmudMarketing

The opening of the UN Women Liaison Office for Gulf Cooperation Council (GCC) in Abu Dhabi on October 17 is set to enhance the UAE’s position on gender parity by helping to further promote women’s empowerment and rights, according to Reach, the first non-profit organization… Read More

Facebook Commerce Gets Serious With Marketplace

Facebook Commerce Gets Serious With Marketplace

9 years ago by Sana MahmudDigital

Facebook has opened up its platform for its users to now buy and sell things within the Facebook ecosystem. While commerce has been among one of the top priorities for the social media player, and some Facebook markets are seeing more action on this than… Read More

Barclays’ Elinor Bateman To Lead WFA’s Insight Forum

Barclays’ Elinor Bateman To Lead WFA’s Insight Forum

9 years ago by Sana MahmudMarketing

Elinor Bateman has been named as the first-ever Chair of the World Federation of Advertisers’ (WFA) INSIGHT FORUM, ahead of two meetings in London. Ms Bateman, who is a Director in the Brand, Insight and Sponsorship team at Barclays, will play a key role in… Read More

Why MENA Advertisers Can No Longer Ignore Instagram & Snapchat

Why MENA Advertisers Can No Longer Ignore Instagram & Snapchat

9 years ago by Sana MahmudDigital

The popularity of Instagram and Snapchat has soared in the last two years as people seek out real, personal and ‘in-the-moment’ content, according to a new study of over 70,000 consumers from global research consultancy Kantar TNS. Latest findings from the insights firm indicate visible… Read More

GCC Beats Global Average In Mobile Transactions

GCC Beats Global Average In Mobile Transactions

9 years ago by Sana MahmudDigital

Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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