As sports fans bid farewell to the Rio Olympics 2016, the event was performed live on Twitter. Throughout the #Rio2016 Games, fans around the world turned to Twitter to cheer for victories, engage with athletes, see highlights, and share the live experience. Following is a summary… Read More
As the industry strives to connect the next five billion, companies are taking stock of what this means to their businesses. For the Dentsu Aegis Network, the Middle East & Africa (MEA) region will play a critical role as more people get online, opening up… Read More
It may not be a rollercoaster year for Grey Group MENA but the agency is cornering a fair share of headlines with new business wins and senior appointments. Admitting that it has been a challenging year for the industry per se, Nadim Khoury, Chief Operating… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
Twitter is giving the advertisers on its platform an additional award to look forward to. The microblogging site is rolling out the virtual red carpet for the first annual Twitter Awards across markets. The current advertising landscape is thriving with innovative, imaginative and exciting activities… Read More
Gauging the growing demand for a company that can wear both the agency and publisher hat, former Mindshare hand and Founder of Lovin Dubai, Richard Fitzgerald, has launched Augustus. Based in Dubai, Augustus has begun with catering to the Middle East region. Its board of… Read More
Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More
Grey Group MENA has partnered with Daher International Food Co (DIFCO) to develop the cereal manufacturer’s creative strategies in Lebanon and the wider Middle East. Grey’s Beirut team will be in charge of brand management, as well as creative, digital and social media campaigns for… Read More
The recently released Association of National Advertisers (ANA) report on media transparency created quite a stir in the advertising industry across the globe for several of its revelations including cash rebates by media agencies. The debate will continue to garner attention as ANA has now… Read More
Jumeirah Group has appointed Yousef Tuqan Tuqan as the new Group Vice President of Brand Marketing and Loyalty. Mr Tuqan has over 20 years’ experience in the region gained working for a number of major regional and international brands, including leading the Jumeirah digital account… Read More
