For the first ever in the history of Lions Festivals, a bank has been recognized for its commitment to creativity. Emirates NBD has been honored with the ‘Advertiser of the Year’ Award at the Dubai Lynx International Festival of Creativity to be held in March… Read More
The Out of Home (OOH) advertising industry has grown several folds in the last few years in the Middle East and North Africa (MENA) region. In the United Arab Emirates alone, it became a billion dollar industry with several factors impacting its growth including Dubai… Read More
Held under the Patronage of the UAE’s Minister of Culture, Youth, and Social Development HE Sheikh Nahayan bin Mubarak Al Nahayan, 20 inspirational women were celebrated at the Arab Woman Awards UAE 2015. The Arab Woman Awards were established by ITP in 2009 to recognize… Read More
In celebration of the 44th UAE National Day, du has launched a new TVC named #UAEisHome. The video shows the various UAE community segments living in the country to showcase why UAE is a home for all its residents. The video attempts at spreading the… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
Mobile data traffic will continue to proliferate at a rapid pace and experience 16 times the growth it underwent in 2015. The finding was highlighted in the Mobility Report for the Middle East and North East Africa region. The report, an update on mobile trends, reveals a… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More
Looking at the rising global popularity and growing profile as an icon for Arab youth, Crown Prince of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has been named by Snapchat among a select group of international leaders, celebrities and influencers who will… Read More
