Typically, Ramadan is not a big advertising occasion in Oman, but this year, Omantel tasked Leo Burnett with developing a corporate social responsibility (CSR) platform that would help improve brand perception. The campaign that included a series of films since launch built on the insight… Read More
JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport. JCDecaux will roll out a media platform at the Midfield Terminal, including exclusive VIP networks and new generation of digital media, with 85” digital… Read More
In keeping with the spirit of Ramadan, Instagram is launching its first ever Ramadan campaign #MonthOfGood, calling on the global community to celebrate and share kindness on its platform. To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect ‘Lantern’,… Read More
An ultra-realistic burger munching experience can be extremely tempting. Burger King and its agency J Walter Thompson KSA have put this to work in the fast food’s latest ad to hit the screens in Dubai and Saudi Arabia. The agency has taken advantage of the… Read More
Efforts under way in Saudi Arabia to transform the economy by privatizing several key state-owned entities and fostering new trade relations are explored in a new report from the global research and consultancy firm Oxford Business Group (OBG). ‘The Report: Saudi Arabia 2019’ charts the… Read More
Sharjah Media City (Shams) has concluded its participation in Seamless Middle East 2019, which is held on April 10-11 at Dubai International Convention and Exhibition Center, under the patronage of Lt. General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior.… Read More
The World Federation of Advertisers (WFA) has formed a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend for a further two years.… Read More
In a first for asset managers in the region, Aberdeen Standard Investments, which has an office regulated by the Abu Dhabi Global Market (ADGM), has launched an advertising campaign in Abu Dhabi airport. It is designed to increase the company’s profile and brand awareness and… Read More
Samsung Gulf Electronics has brought back the Galaxy Studio to Dubai to create a one-stop interactive experience of mobile connectivity. Located in City Walk, the Galaxy Studio puts the full Samsung experience in the hands of the consumer, where they can try out Samsung’s latest… Read More
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. The development comes after a four-month competitive pitch, with over 10 agencies in the running. “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform… Read More
