As Cannes Lions International Festival of Creativity 2018 draws to a close, with one more day to go, the festival has announced the final set of shortlists, for the remaining categories of Creative Effectiveness Lions and Sustainable Development Goals that debuts this year. The Middle… Read More
As the third day of the Cannes Lions International Festival of Creativity 2018 begins, the shortlist for the final category in the Communication Track is announced. The Middle East & North Africa (MENA) region has three entries shortlisted in the category. Impact BBDO has finally… Read More
Openness may be central to the digital economy but it is not without its challenges. And perhaps no other platform knows the price for that as much as YouTube that at this time last year had begun its content clean up when issue of brand… Read More
The Cannes International Festival of Creativity 2018 has announced the shortlists in the Entertainment Track on day two of the festival. The categories in this track include Entertainment Lions and Entertainment Lions For Music. BBDO Lahore In Entertainment Lions In the Entertainment Lions category, there… Read More
Cannes Lions International Festival of Creativity 2018 has kicked off and the Middle East & North Africa (MENA) made its presence felt on day one itself. FP7/MENA took the stage at the festival, taking a full house of attendees on a journey into creativity that… Read More
Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More
Adding a bit of fun and chase to its audience engagement, Abu Dhabi Motors is using the age-old tradition of ‘Fawazeers’ (riddles) this Ramadan. With Instagram as the mainstay vehicle, Grey Dubai has created a #BMWinstahunt for Abu Dhabi Motors. The campaign asks users to… Read More
FP7/MENA has continued its record at the Global Effie Index. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Globally, McCann Worldgroup (1565 points) unseats… Read More
After a comparatively sober 2017, Ramadan is back with spenders going all out in the holy month to make a lasting impression on consumers. Ramadan is never dull in the Middle East & North Africa (MENA) region, irrespective the strain on the economy and on… Read More
The story of creativity in the Middle East is shifting gears – from western influences to the singular tones seen in the wake of the Arab Spring to a new found optimism and call for change. Much of this ‘change’ has taken place in the… Read More
