Shell Middle East and its agency M&C Saatchi are looking to change behavior in Saudi Arabia, by encouraging men to become vocal supporters of women driving. Prompted by the scepticism demonstrated on social media when the decree was first announced, M&C Saatchi sought to understand… Read More
The Middle East creative industry has been looking at different ways to raise awareness around the battles that people are facing in conflict hit areas. Syrian and Rohingya families, torn apart by war, are driven away from the safety of their homes. As countless, widowed… Read More
Facebook Creative Shop, set up in 2011, had come as an answer to the growing marketer need of understanding the kind of creativity that will auger results in a digital age, where social media, led by Facebook, had become near essential in media plans. As… Read More
TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More
du has launched a slew of exclusive promotions for Ramadan, across its services. The telecom operator has also released a Ramadan ad, reiterating the message of giving, in sync with the spirit of the holy month. The ad ‘Keep on Giving’ plays up the message… Read More
Ramadan is the time of the year, when people are reminded about empathy, tolerance, humanity, unity and togetherness — values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. Babyshop has taken this thought… Read More
YallaFeed and Twitter have launched the first live show in the Middle East & North Africa (MENA) region, #HawanahZein, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode… Read More
Emirates Airlines and Formula 1 have renewed and expanded their partnership until the end of 2022. Emirates has been an F1 Global Partner since 2013, and the renewed agreement will see the airline get expanded branding and consumer activation presence at over 15 races on… Read More
On its second anniversary, Hopscotch has rebranded as tech platform Hopscotch.work following investment from digital entrepreneur, Tim Baker, Co-Founder of digital agency hug digital that was recently acquired by Grey Group. With a brand new look and capabilities, the investment has led to a complete rebuild… Read More
Those who have known him, had said this is not the last we have heard of Sir Martin Sorrell, CEO of WPP after his shock exit from the holding company last month. And Mr Sorrell confirmed this in his public appearance at Techonomy conference on… Read More
