Ad land had its share of high profiled movements in 2017. Memac Ogilvy braced for a big change as Edmond Moutran, the agency’s chief since its launch in the region, decided to step down as part of the agency’s succession plan. In September 2017, Patou… Read More
Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
The use of driverless technology in mainstream models and an accelerating push towards electrified drivetrains form the two top trends for the auto industry in 2018, according to Mike Song, Hyundai’s Head of Operations for Middle East & Africa (MEA). Autonomous technology is already a… Read More
Ending a five-year stint with Impact BBDO, where he formed one of the most successful creative partnerships in the Middle East & North Africa (MENA) region with CEO Dani Richa, Fadi Yaish is gearing up for a new chapter in his professional journey. As AM… Read More
Cristal Awards 2017 was a good run for the Middle East & North Africa region, despite lesser participation from the agencies this year. The agencies that participated managed to bring home a total of 29 awards including Golds. Y&R Dubai and TBWA\Raad continued their winning… Read More
As the year draws to a close, LinkedIn has reiterated that mobile and video content are expected to be the two main trends in 2018 for the professional networking site. “Digitization is not a passing trend,” reflected Ziad Rahhal, Head – Marketing Solutions, LinkedIn MENA.… Read More
Luxury retail brand Harvey Nichols – Dubai has appointed Science & Sunshine as its creative agency. The team members of the independent creative shop, which was set up in April 2016, are no strangers to the Harvey Nichols – Dubai brand, as they had held… Read More
The Middle East Communications Network (MCN) has named Sahar El Zoghby as the CEO of MCN Egypt. Her remit will be to elevate the levels of service and product MCN brings to the market. This includes aligning the business plans of individual MCN agencies, identifying growth… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
