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Author: Sana Mahmud

Saudi Residents Optimistic About National Transformation

Saudi Residents Optimistic About National Transformation

9 years ago by Sana MahmudAdvertising

While happiness scores are high and stress levels are low, there is still a noticeable trend of financial prudence among the residents of Saudi Arabia. Optimism about the future is high, largely rooted in the confidence in the government’s ability to address the macro-economic issues,… Read More

Marketers May Be Misattributing 52% Of Online Transactions: Criteo

Marketers May Be Misattributing 52% Of Online Transactions: Criteo

9 years ago by Sana MahmudDigital

Smartphones, tablets and desktops now rank equally as device-of-choice to complete transactions where multiple devices are used, according to performance marketing technology company, Criteo’s State of Cross-Device Commerce Report for the GCC. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device… Read More

Nivea Middle East Pulls Down FB Post After Racism Uproar

Nivea Middle East Pulls Down FB Post After Racism Uproar

9 years ago by Sana MahmudDigital

Brands may have never lived in more sensitive times as public awareness and actions to bring equality and inclusion in society are gaining momentum everyday. This week in particular meant sleepless nights for skincare brand Nivea after it released an ad promoting its black and… Read More

How Turner’s Content Card Makes It A Change Agent

How Turner’s Content Card Makes It A Change Agent

9 years ago by Sana MahmudMedia

Similar to the optimists who see opportunity in every difficulty, the media players in the Middle East & North Africa (MENA) region have kept expanding and growing despite all challenges of a tough economy. Among these, Turner would be a prime example of a player… Read More

Abu Dhabi Media Rolls Out Radio 1, Radio 2 Stations

Abu Dhabi Media Rolls Out Radio 1, Radio 2 Stations

9 years ago by Sana MahmudMedia

Abu Dhabi Media has officially launched ‘Radio 1’ and ‘Radio 2’ stations, part of the Abu Dhabi Radio Network, bringing the total number of stations under its umbrella to eight stations. The new launch, which brings ADM’s number of brands up to 27, underscores the… Read More

Tonic To Offer Branding Strategy To STEP’s Winning Startup

Tonic To Offer Branding Strategy To STEP’s Winning Startup

9 years ago by Sana MahmudAdvertising

With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac… Read More

Al Jazeera’s Yaser Bishr Appointed To NU-Q’s Joint Advisory Board

Al Jazeera’s Yaser Bishr Appointed To NU-Q’s Joint Advisory Board

9 years ago by Sana MahmudMedia

A leader in digital media and the executive behind the launch of AJ+, Yaser Bishr, has been appointed to Northwestern University in Qatar’s (NU-Q) Joint Advisory Board (JAB). Mr Bishr, Executive Director of Digital Media at Al Jazeera Media Network, leads the digital media strategy,… Read More

Zenith Forecasts Decline In MENA Ad Spends, Again

Zenith Forecasts Decline In MENA Ad Spends, Again

9 years ago by Sana MahmudAdvertising

The decline streak in advertising spends forecast that Publicis Media’s Zenith publishes has continued. The Middle East and North Africa (MENA) region is said to be the only region forecasting a drop in ad spends this year as well, according to Zenith’s new Advertising Expenditure… Read More

Ooredoo, Starz Play Partner For TV App

Ooredoo, Starz Play Partner For TV App

9 years ago by Sana MahmudDigital

Qatar-based telco Ooredoo and Starz Play Arabia have come together to launch Ooredoo TV Go, an on-demand streaming service to which Starz Play will provide more than 6,000 hours of largely Hollywood shows in eight markets across the Middle East, North Africa and Southeast Asia.… Read More

10 Entries From UAE, Turkey Shortlisted At Festival Of Media 2017

10 Entries From UAE, Turkey Shortlisted At Festival Of Media 2017

9 years ago by Sana MahmudAdvertising

The Festival of Media Global Awards has released the shortlisted entries for 2017. A total of 10 entries from the Middle East & North Africa (MENA) region is competing for the final metals. These include entries largely from the United Arab Emirates (UAE) and also… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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