The Cannes Lions International Festival of Creativity has named the first 2018 Jury Presidents. The selected group of industry leaders is tasked with judging the best work in the world to win the Lions awards, alongside their jury teams. “With all the changes we’ve introduced… Read More
Superunion, the new brand agency that combined the expertise of five WPP brand agencies — Brand Union, The Partners, Lambie-Nairn, Addison and VBAT is taking shape. Led by Jim Prior as Global CEO and Simon Bolton as Executive Chairman, the agency will be led by… Read More
Spark Foundry, one of the agencies in the Publicis Media family in the Middle East, has renewed its partnership with Emirates NBD as its official media agency following a competitive pitch. Spark Foundry MENA, utilizing the full resources, capabilities and market leading scale of Publicis… Read More
Rebranding can be a challenge. Brands neither want to lose valuable brand equity and awareness built over the years, nor want to become irrelevant by not evolving or innovating. With focus on data, one of the bigger players to rebrand itself in 2017 was Hitachi… Read More
Earlier this week, Kantar merged four of its brands — Kantar Retail, Kantar Added Value, Kantar Futures and Kantar Vermeer — to create Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. The move that has… Read More
The year 2017 may have been tough for the industry, but Casio has had a good year, and Japan-based consumer and commercial electronics player is bullish on its expectations from 2018 as well. After the high decibel launch of the Casio G-Shock Mudmaster collector’s edition,… Read More
The role of the brand ambassador has undergone significant change in an age of social media influencers and micro influencers. Mohammed Al Balooshi, the Emirati-national Motocross champion, represents the class of brand ambassadors who know how to connect with their target audiences the new and… Read More
Three years ago, on this day, we launched the Arabian Marketer with the aim to become the most reliable and trusted digital-first news reporting on the business of marketing, advertising and media in the Middle East and North Africa (MENA) region. A goal we continue… Read More
The year 2017 will be remembered as a milestone year for the Middle East & North Africa (MENA) region for several reasons. In the wake of the economic and political challenges that are not new to the Middle East, regional leaders took decisions that will… Read More
The year 2017 can be described as the year of the “frustrated marketer” in an industry still facing the aftermath of ANA’s media transparency report. McDonald’s called all major holding groups for its nearly USD 2 billion global media review, Amazon consolidated its USD 1… Read More
