GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
Fight terror with love. Kuwait-based telecom operator Zain had a powerful message against terrorism this Ramadan. At a time when suicide bombings and other acts of terrorism have amplified concerns across the world, the video advocates a message of love and fight the fear. The… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More
Pinar, a Turkish food company, has appointed Initiative MENA as its media agency of record. Pinar brands are available in a variety of product groups including dairy, meat and drinking water. Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry… Read More
Save the Children, an international NGO, has launched a campaign to remind people of the harsh realities that confront Syrian children. A result of Facebook’s Hack for Good, ‘It’s not the same for them’ will run throughout Ramadan, across the Middle East and North Africa… Read More
Y&R’s Dubai office has been busy executing Dubai Font’s #Expressyou campaign. In September2016, Y&R Dubai was appointed by the General Secretariat Executive Council of Dubai, winning a competitive multi-stage business pitch, by The Executive Council of Dubai to launch one of its unique projects for… Read More
Its not just about saving for your child’s future, but also for your own. Taking this concept as its core message, children adorned the role of influencers for parents in the latest campaign by Emirates NBD for its various savings plans. Along with its creative… Read More
Havas Group has launched a programmatic solution – Client Trading Solution (CTS) – that gives its clients complete visibility and control over their campaigns. CTS is client facing, with fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic… Read More
To further broaden its regional digital insights, Omnicom Media Group has extended its partnership with Pathmatics to MENA. As a result, the group’s clients in the region will have access to Pathmatics’ display and mobile advertising intelligence to capture market dynamics and enhance their digital… Read More
