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Yousef Tuqan Decodes The New Tribes Of Arabia At Cannes Lions

Yousef Tuqan Decodes The New Tribes Of Arabia At Cannes Lions

8 years ago by Sana MahmudAdvertising

Over the years, Yousef Tuqan Tuqan has carved a niche for himself as the go-to person for several subjects on marketing and communication, including understanding the Middle East’s youth. On the first day of the Festival, the Group VP, Brand Marketing & Loyalty at Jumeirah… Read More

Six Wins Across Direct, Innovations & Cyber Lions For MENA

Six Wins Across Direct, Innovations & Cyber Lions For MENA

8 years ago by Zeba MahmudAdvertising

Agencies in the Middle East and North Africa region bagged a total of 6 Lions in the Direct, Innovations and Cyber categories at the Cannes Lions International Festival of Creativity 2017. The only Gold that the region got in these categories was by FP7/CAI whose… Read More

Publicis Groupe Takes One-Year Hiatus From Industry Festivals & Awards

Publicis Groupe Takes One-Year Hiatus From Industry Festivals & Awards

8 years ago by Kiran KidwaiAdvertising

If 2015 was about moving from a Holding Company structure to a Connected Network, 2017 is going to be about focusing on becoming a platform for the Publicis Groupe. On the sidelines of the ongoing Cannes Lions International Festival of Creativity, Publicis Groupe’s Chairman &… Read More

FP7/CAI Gets Three Shortlists In Entertainment For Music @Cannes Lions

FP7/CAI Gets Three Shortlists In Entertainment For Music @Cannes Lions

8 years ago by Sana MahmudAdvertising

FP7/CAI is the only agency that got the three shortlists from the MENA region in Entertainment For Music category at the Cannes Lions International Festival of Creativity. The agency’s ‘The Line Up Song’ for Coca Cola received three entries and would be competing against the… Read More

Leo Burnett Beirut, FP7/CAI In Entertainment Shortlist

Leo Burnett Beirut, FP7/CAI In Entertainment Shortlist

8 years ago by Sana MahmudAdvertising

Out of the 191 shortlists in Entertainment Lions at the Cannes Lions International Festival of Creativity, the Middle East and North Africa region got three shortlists. Leo Burnett Beirut’s ‘#Undress522’ campaign for Abaad Resource Center for Gender Equality got two shortlists while FP7/Cai for one… Read More

12 Shortlists For MENA In Media Lions

12 Shortlists For MENA In Media Lions

8 years ago by Sana MahmudAdvertising

The Middle East and North Africa region has secured a total of 12 spots to compete for the Media Lions at the Cannes Lions International Festival of Creativity. FP7/MENA has managed to secure four shortlists which include its campaigns for National Health Insurance Company –… Read More

DDB, Impact BBDO, Grey, Y&R, Classic Partnership Shortlisted In Design Lions

DDB, Impact BBDO, Grey, Y&R, Classic Partnership Shortlisted In Design Lions

8 years ago by Zeba MahmudAdvertising

A total of 12 entries from the work submitted by the Middle East & Africa (MENA) region agencies have made it to the Design Lions category in the Cannes Lions International Festival of Creativity. DDB Dubai and Grey Dubai have three entries each for the… Read More

Y&R, The Classic Partnership Shortlisted In Product Design Lions

Y&R, The Classic Partnership Shortlisted In Product Design Lions

8 years ago by Asma WangdeAdvertising

The jurors at the Cannes Lions International Festival of Creativity have given out a total of 60 shortlists in the Product Design Lions category. The Middle East & Africa (MENA) region has only two entries that have made the cut in the shortlist. These include… Read More

MENA Adds 16 Lions To Tally On Day 3 At Cannes Lions 2017

MENA Adds 16 Lions To Tally On Day 3 At Cannes Lions 2017

8 years ago by Sana MahmudAdvertising

The third day at Cannes Lions International Festival of Creativity brought cheers to the Middle East & North Africa (MENA) region as it bagged a total of 16 Lions collectively in the PR, Glass, Outdoor, Print & Publishing and Promo & Activation categories. Some of… Read More

AccorHotels Align With iProspect Dubai Following Global Win

AccorHotels Align With iProspect Dubai Following Global Win

8 years ago by Sana MahmudAdvertising

Following the global announcement of AccorHotels appointing iProspect as the Global Media Agency of Record to drive their off and online media buying and performance strategies globally, iProspect Dubai, which is considered the regional hub for Middle East, will be handling the media duties for… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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