Dentsu Aegis Network has appointed Iyad Tibi as Regional General Manager at iProspect. He will contribute to the agency’s evolution, working to diversify and develop its service offering while driving regional expansion. He will report to Michael Nederlof, CEO of Dentsu Aegis Network MENA “We are… Read More
Ronald Sawaya has been promoted to the position of Head of Investments at Omnicom Media Group in the Kingdom of Saudi Arabia. Prior to this, he was Director-Investments at OMD Arabia. In his new role, he will guide and supervise the buying function across the… Read More
Most cases of domestic abuse begin with what people consider a ‘light tap’. The Dubai Foundation for Women & Children (DFWAC) and FP7/DXB have used this insight to spread awareness around the subject, leveraging the Instagram platform. The agency has used Instagram stories’ tap feature… Read More
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
J. Walter Thompson Company has kicked off the applications process for its third annual Helen Lansdowne Resor (HLR) Scholarship. The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support… Read More
Preparation is picking pace for the 2017 edition of the Lisbon International Advertising Festival, the only international advertising festival on a global scale located in Portugal. As the Festival opens up for entries, for the first time, participants that submit their work to the competition… Read More
Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More
Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
WPP has formed a new sub-holding company, WPP Health & Wellness, that unites WPP’s broad capability under one banner to advance its offer and partnership with marketers across the spectrum of health and wellness. Created with a global perspective on the challenges and opportunities in… Read More
One of the most crucial months for a marketer in the Middle East is Ramadan. With the aim to break through the advertising clutter, and send across a strong message to its consumers last year, Arla Foods created its annual Ramadan campaign for the Lurpak… Read More
