The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
Lions Health, Cannes Lions International Festival of Creativity’s dedicated stream focused on life-changing creativity, has today named June Laffey of McCann Health as the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers as the Health & Wellness Lions Jury President. “The… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
As an experienced creative who has worked and lived in several countries around the globe, I do believe that Italy is one of the best countries in the world for food, the arts and yes, for creativity. Three years ago, the Art Directors Club Italiano,… Read More
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler to Global Insights Lead. The promotion is a result of InSkin’s increased focus on its international activities, following the expansion to UAE in 2016 with the opening of a Dubai office and the growth… Read More
Dentsu Aegis Network has appointed Iyad Tibi as Regional General Manager at iProspect. He will contribute to the agency’s evolution, working to diversify and develop its service offering while driving regional expansion. He will report to Michael Nederlof, CEO of Dentsu Aegis Network MENA “We are… Read More
Ronald Sawaya has been promoted to the position of Head of Investments at Omnicom Media Group in the Kingdom of Saudi Arabia. Prior to this, he was Director-Investments at OMD Arabia. In his new role, he will guide and supervise the buying function across the… Read More
Most cases of domestic abuse begin with what people consider a ‘light tap’. The Dubai Foundation for Women & Children (DFWAC) and FP7/DXB have used this insight to spread awareness around the subject, leveraging the Instagram platform. The agency has used Instagram stories’ tap feature… Read More
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
