The Middle East and Africa (MEA) region struggles with the most complex set of challenges that can impact growth – both in the long term and the short term. No other region is braving the global economic challenges in the backdrop of a war-like situation.… Read More
Johnson & Johnson has taken the philosophy ‘ask the consumer’ to a very different level for its product Johnson’s Baby. Through its recent campaign, Johnson’s Baby celebrated every happy, messy, exhausting and amazing moment of life of mothers with their babies. With insights from J3’s… Read More
The UAE Chapter of the International Advertising Association (IAA) held elections for a new Board of Directors in Dubai. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the… Read More
du has embarked on a campaign, #PostWisely, that inspires the online community in the UAE to think before they post. A study conducted by du, in light of the campaign, found that of the 75 percent of respondents who have been befriended or followed on… Read More
I first found out about the ‘Hamara Station Hamari Shaan’ initiative from a Condé Nast Traveler article mentioned in the Leo Burnett “What In The World?” newsletter. Led by Mumbai First and Making a Difference Foundation, (M.A.D for short, a non for profit think tank… Read More
UM, an IPG Mediabrands agency, has been named RECMA’s top global agency for New Business Momentum in the latest Trends Analysis Report. Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn… Read More
In line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group, a member of Dubai Holding, has partnered with global outdoor advertising company, JCDecaux, to pioneer state-of-the-art digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.… Read More
WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
For FP7/MENA, the year might not have started off well in terms of winning trophies at some of the most important award shows including Dubai Lynx Festival of Creativity and Cannes Lions International Festival of Creativity, but it has ended the year with a bang… Read More
Companies that embrace new advertising technologies and understand how they will work in consumers’ everyday lives, stand to gain a real first-mover advantage in the coming years. The third edition of ‘Targeting Tomorrow’, an Omnicom Media Group MENA initiative, the media holding company put the… Read More
