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Publicis Consolidates LeoComm Offices Under MSLGROUP

Publicis Consolidates LeoComm Offices Under MSLGROUP

9 years ago by Sana MahmudAdvertising

Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become… Read More

Demand & Desire Are Critical Parameters Today: Nadim Samara, OMD

Demand & Desire Are Critical Parameters Today: Nadim Samara, OMD

9 years ago by Zeba MahmudAdvertising

Technology has become the fuel that is fast changing the world we live in, and in its wake the way consumers are behaving and how brands are responding to that. “As consumers becoming increasingly connected, our ability to better understand their desires and therefore customize… Read More

WI-5 Assigns PR Mandate To Brazen

WI-5 Assigns PR Mandate To Brazen

9 years ago by Sana MahmudAdvertising

WI-5, the proximity-based interaction and content delivery expert, has appointed Brazen to handle its PR in the Middle East. Wi-5 essentially provides branded content to mobile devices and has hired Dubai-based Brazen to handle all its consumer and trade PR moving forwards. Wi-5 is a… Read More

Isuzu’s Social Push To Highlight Diesel Power In KSA Pays Off

Isuzu’s Social Push To Highlight Diesel Power In KSA Pays Off

9 years ago by Zeba MahmudAdvertising

Isuzu’s digitally-led campaign, Isuzu Diesel Power, that had kicked off in March 2016, has engaged over 3 million people to date, and has grown Isuzu’s following by 45 percent in Saudi Arabia. One of the most interesting aspects about the Saatchi & Saatchi Dubai created… Read More

Publicis Media Rejigs Levant Leadership

Publicis Media Rejigs Levant Leadership

9 years ago by Zeba MahmudAdvertising

Publicis Media has made key leadership changes for operations in the Levant market. Subsequently, Wilson Issa has been named Executive Vice President, Publicis Media, Levant. Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant. And Paul… Read More

Maxus Names Jen Smith As Its First Ever Global Creative Director

Maxus Names Jen Smith As Its First Ever Global Creative Director

9 years ago by AM News DeskAdvertising

Media agencies can also be creative – the subject has been a point of various discussions in advertising business. Maxus Global, that is known to have called itself the creative media agency, has taken this a step forward, and has appointed Jen Smith, currently Head of… Read More

dmexco Strengthens Int’l Partnerships In Run Up To Event

dmexco Strengthens Int’l Partnerships In Run Up To Event

9 years ago by Kiran KidwaiAdvertising

The ‘success curve’ of dmexco points steeply upward. The optimal conditions for that are guaranteed by a continually growing high-quality network of national and international partners who actively contribute their acknowledged expertise. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) has… Read More

PHD Elevates Choucair, Allam To Expanded Regional Roles

PHD Elevates Choucair, Allam To Expanded Regional Roles

9 years ago by Zeba MahmudAdvertising

PHD Media’s good year is reflecting in the region as well, as the agency bolsters its leadership team to take on expanded mandates. Elda Choucair is now the CEO of PHD MENA and Luca Allam has been elevated to Managing Director, PHD UAE. The promotions… Read More

FB Reimagines ‘Offers’ For Mobile

FB Reimagines ‘Offers’ For Mobile

9 years ago by AM News DeskAdvertising

Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share… Read More

Niche, Pre-roll Ads: Twitter Expands Monetization Programs

Niche, Pre-roll Ads: Twitter Expands Monetization Programs

9 years ago by AM News DeskAdvertising

Twitter is expanding its revenue programs to allow creators on the platform to earn money in newer ways. And the micro-blogging platform is doing so with specific focus on videos. Earlier this year, the platform had enabled different ways for investing in video, including longer… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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