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J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

9 years ago by Asma WangdeAdvertising

The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More

How Grey MENA Transformed To Deal With A Tough Year

How Grey MENA Transformed To Deal With A Tough Year

9 years ago by Sana MahmudAdvertising

It may not be a rollercoaster year for Grey Group MENA but the agency is cornering a fair share of headlines with new business wins and senior appointments. Admitting that it has been a challenging year for the industry per se, Nadim Khoury, Chief Operating… Read More

IAB Is dmexco’s New Official International Partner

IAB Is dmexco’s New Official International Partner

9 years ago by Zeba MahmudAdvertising

IAB and many of its top executives will take the stage at this year’s dmexco in Cologne on September 14-15, 2016, benefitting from the gathering for thought leadership on global digital media and marketing. Both organizations will use this most recent manifestation of their alliance… Read More

Hill+Knowlton Strategies Names Bashar AlKadhi As MENA CEO

Hill+Knowlton Strategies Names Bashar AlKadhi As MENA CEO

9 years ago by AM News DeskAdvertising

Hill+Knowlton Strategies has named Bashar AlKadhi as the new Chief Executive Officer MENA, overseeing H+K’s business across the Middle East, North Africa and Turkey. He will assume the position in September. Mr AlKadhi joins from the role of COO at H+K’s fellow WPP company ASDA’A… Read More

Rise Of A ‘Third Force’ In The Digital Advtg World

Rise Of A ‘Third Force’ In The Digital Advtg World

9 years ago by Sana MahmudAdvertising

As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More

J. Walter Thompson, Google To Launch ‘Google All-Stars Academy’

J. Walter Thompson, Google To Launch ‘Google All-Stars Academy’

9 years ago by AM News DeskAdvertising

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that will debut with a global first, the technology company’s ‘Google All-Stars Academy’ – a program that aims to propel the region’s leading marketing communications brand into the next… Read More

Future Companies Will Be Data Powered

Future Companies Will Be Data Powered

9 years ago by Ryan MurdochAdvertising

When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More

Authorities Up OOH Inventory Fee In Jeddah

Authorities Up OOH Inventory Fee In Jeddah

9 years ago by AM News DeskAdvertising

The fee for out of home (OOH) inventory such as lit and unlit billboard ads have been increased in Jeddah in Saudi Arabia. The Council of Ministers amended fees on these ads, ads located on private property or buses within the city, ads on Ministry… Read More

Iris PR, Avantgarde, Plus 1, Velocity Afrika Win 2016 TMT Media Award

Iris PR, Avantgarde, Plus 1, Velocity Afrika Win 2016 TMT Media Award

9 years ago by AM News DeskAdvertising

TMT News magazine has announced the winners of the 2016 Media Awards. From the Middle East and Africa region, Iris PR, Plus 1 Communications, Avantgarde Communications Qatar and Velocity Afrika have won at the awards. Iris PR won the Best Technology PR Agency award, Plus… Read More

And Now Hug Digital Bags Misr Italia & Shell Egypt

And Now Hug Digital Bags Misr Italia & Shell Egypt

9 years ago by Sana MahmudAdvertising

Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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