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Horizon FCB’s Shade Of Blue For ‘The Cause’

Horizon FCB’s Shade Of Blue For ‘The Cause’

9 years ago by Asma WangdeAdvertising

Horizon FCB has launched a campaign to support ‘The Cause’ project, which aims to spread awareness about autism and gather donations. For this campaign, Horizon FCB crafted an idea that involved changing the color of the previous Kuwait flag from red to blue, to represent… Read More

Publicis Groupe’s ‘Sapient Inside’ To Marry Brand With Tech

Publicis Groupe’s ‘Sapient Inside’ To Marry Brand With Tech

9 years ago by Sana MahmudAdvertising

Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More

Washington Olivetto Named LIAF’s Exec Jury President

Washington Olivetto Named LIAF’s Exec Jury President

9 years ago by AM News DeskAdvertising

One of the world’s best creative in the history of advertising, Washington Olivetto, will be the President of the Executive Jury of the Lisbon International Advertising Festival (LIAF). The Brazilian creative, Mr Olivetto will also receive the festival’s first Career Award. Mr Olivetto is the… Read More

Zenith Forecasts 11% Drop In MENA Ad Spend In 2016

Zenith Forecasts 11% Drop In MENA Ad Spend In 2016

9 years ago by Sana MahmudAdvertising

The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More

Continue Soldiering On In The Face Of Adversity,  Advises Riham Al Batanouny

Continue Soldiering On In The Face Of Adversity, Advises Riham Al Batanouny

9 years ago by Sana MahmudAdvertising

For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More

“Promotions On Merit, Not Gender, Will Make MENA Stronger”

“Promotions On Merit, Not Gender, Will Make MENA Stronger”

9 years ago by Chris SkinnerAdvertising

I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More

Lisbon Int’l Advtg Festival Goes Global; Initiates Entry Call

Lisbon Int’l Advtg Festival Goes Global; Initiates Entry Call

9 years ago by AM News DeskAdvertising

The Lisbon International Advertising Festival (LIAF) is all geared up to invite agencies to submit their best work. LIAF is based in Lisbon and its ambition is to become one of the major advertising annual festivals worldwide. LIAF is paying close attention to the Middle East… Read More

It Is Not An Easy Environment: Colette Cherfane, UM

It Is Not An Easy Environment: Colette Cherfane, UM

9 years ago by Sana MahmudAdvertising

The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More

Nissan & Infiniti Park Media Mandate With OMD

Nissan & Infiniti Park Media Mandate With OMD

9 years ago by Zeba MahmudAdvertising

Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More

Think Original, Advises Havas Media’s Houda Tohme

Think Original, Advises Havas Media’s Houda Tohme

9 years ago by Kiran KidwaiAdvertising

Houda Tohme, Deputy General Manager, Havas Media UAE’s perfect day would need 30 hours. In a conversation with Arabian Marketer, she speaks on the trends shaping the business, and what needs to change for growth… What drives you to work every morning? Knowing that I… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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