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Dubai Lynx 2015 Gears Up With Jury Presidents In Place

Dubai Lynx 2015 Gears Up With Jury Presidents In Place

8 years ago by Sana MahmudAdvertising

The Dubai Lynx International Festival of Creativity is all set with jury president line-up for 2015. The Jury Presidents include: • David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman BBDO North America who has been appointed for Film, Print, Outdoor, Radio and Print Craft Jury… Read More

Cheil Worldwide Set To Acquire Iris To Create An Alternative Holding Co Model

Cheil Worldwide Set To Acquire Iris To Create An Alternative Holding Co Model

8 years ago by Zeba MahmudAdvertising

Cheil Worldwide would be partnering with Iris, a global creative innovation network and acquiring a ‘significant initial investment’. The deal is expected to potentially rise to 100 per cent of the business over the next five years. Cheil’s initial investment in iris will be the… Read More

Memac Ogilvy Names Paul Shearer As Chief Creative Officer

Memac Ogilvy Names Paul Shearer As Chief Creative Officer

8 years ago by AM News DeskAdvertising

Memac Ogilvy has appointed Paul Shearer as the Group’s new Chief Creative Officer (CCO). Mr Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Commenting on the appointment, Edmond Moutran, Chairman and… Read More

Cannes Lions: Cheers To Heineken For Being Named 2015 Creative Marketer Of The Year

Cannes Lions: Cheers To Heineken For Being Named 2015 Creative Marketer Of The Year

8 years ago by Zeba MahmudAdvertising

After having won several Lions at the Cannes Lions International Festival, there is much to cheer for Heineken this year. The Cannes Lions International Festival of Creativity has named Heineken its 2015 Creative Marketer of the Year. Philips Thomas, CEO of Lions Festivals, pointed out… Read More

Mindshare, POSSIBLE Form Global Content Partnership

Mindshare, POSSIBLE Form Global Content Partnership

8 years ago by Zeba MahmudAdvertising

In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More

Wendy Clark Becomes First Ever Marketer Jury President For Cannes Lions

Wendy Clark Becomes First Ever Marketer Jury President For Cannes Lions

8 years ago by Sana MahmudAdvertising

The President of Sparkling Brands & Strategic Marketing, Coca-Cola North America Wendy Clark has become the first ever marketer Jury President for Cannes Lions International Festival of Creativity. In the past, it has always been an agency head that has been appointed for a Jury… Read More

Publicis Coughs Up 44% Premium To Acquire Digital Giant Sapient

Publicis Coughs Up 44% Premium To Acquire Digital Giant Sapient

8 years ago by Sana MahmudAdvertising

French advertising holding group, Publicis Groupe, has acquired digital firm Sapient at a steep cost of USD 3.7 billion. The acquisition has come months after Publicis fall off with the Omnicom Group and seems to be a bold step to jump start it’s digital growth… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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