YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More
Mindshare has promoted Jihad Hachem from Senior Finance Director to CFO of Mindshare MENA. Mr Hachem has spent the last 12 years of his career at Mindshare, starting as a Senior Accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. In 2004, he started off with… Read More
Communications firm, Hill+Knowlton Strategies (H+K Strategies) has appointed Matthew Dezzani as General Manager of its business in Saudi Arabia. Under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, the firm has offices in Riyadh and Jeddah. Mr Dezzani has more than two decades… Read More
Walid Hadid has joined OMD MENA in the newly created role of Head of Analytics to provide OMD clients with a holistic, integrated service. The appointment is in continuation with OMD’s commitment to sciences in the marketing field since its inception almost 15 years ago. The agency asserts… Read More
In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
The Clorox Company has appointed FCB and mcgarrybowen/Dentsu Aegis Network as its lead creative agencies to represent the brands portfolio of businesses. The agency selections are a part of the company’s strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology,… Read More
In recent times, many ad campaigns have attempted to spread awareness on the risks of being on mobile phones while driving. In most cases, the ads are seen by auto manufacturers or regulatory authorities. But telecom company Etisalat has joined this list. Etisalat’s latest ad… Read More
Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands… Read More
The year 2015 was the 100th anniversary of the Coca-Cola Contour bottle design. Coca-Cola along with Memac Ogilvy & Mather decided to take a more holistic approach and bring to light, the design background of the bottle. The ad film tells the story of how the… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
