AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Advertising

J. Walter Thompson Urges To ‘Donate The Bars’

J. Walter Thompson Urges To ‘Donate The Bars’

9 years ago by Asma WangdeAdvertising

J. Walter Thompson has launched a global campaign ‘Donate the Bars’ to promote the usage of the black bars that appear on either side of the vertical videos on YouTube for a good cause. This is done by converting the black bars into ad space… Read More

Omnicom Media Group, Weber Shandwick Feature In UAE’s Great Places to Work

Omnicom Media Group, Weber Shandwick Feature In UAE’s Great Places to Work

9 years ago by Kiran KidwaiAdvertising

For the third consecutive year, Omnicom Media Group MENA and its agencies have been named the third best employer in the UAE by the Great Place to Work Institute. This also marks the fifth consecutive year that the marketing communications group has participated in the… Read More

Ramsey Naja On Arab Adland’s Journey Of Self-Discovery

Ramsey Naja On Arab Adland’s Journey Of Self-Discovery

9 years ago by Sana MahmudAdvertising

He takes the stage, and he inspires. For Ramsey Naja, Chief Creative Officer, J. Walter Thompson Middle East & Africa, it is the combination of his absolute belief in the region’s creativity and a die-hard call for the region’s creative minds to find their own,… Read More

Lionel Messi Gears Up To ‘Simply Do Wonders’ For Ooredoo Again

Lionel Messi Gears Up To ‘Simply Do Wonders’ For Ooredoo Again

9 years ago by Asma WangdeAdvertising

Ooredoo’s ‘Simply Do Wonders’ advertising campaign has embarked on a new phase. The commercial, featuring Ooredoo’s global brand ambassador Lionel Messi, premiered at a special event in Barcelona. The new spot features the same young cast as the previous film, and plays on Ooredoo’s themes… Read More

MENA’s Creative Top Five: JWT, Impact BBDO, Memac Ogilvy, Leo Burnett, FP7/

MENA’s Creative Top Five: JWT, Impact BBDO, Memac Ogilvy, Leo Burnett, FP7/

10 years ago by Sana MahmudAdvertising

More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but… Read More

UM MENA, OMD UAE – The Only Media Agencies To Win A Lynx

UM MENA, OMD UAE – The Only Media Agencies To Win A Lynx

10 years ago by Zeba MahmudAdvertising

It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More

The Rise Of The ‘Creative Tech Architect’ In Marketing

The Rise Of The ‘Creative Tech Architect’ In Marketing

10 years ago by Sana MahmudAdvertising

As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More

Why Advertising For Good Is Sensible

Why Advertising For Good Is Sensible

10 years ago by Asma WangdeAdvertising

A good advertising campaign is one that attracts more customers, generates sales and at times, also manages the occasional award. While various reviews have been written on the relationships between ads and driving business objectives, increasingly ads for a cause are making the right statements.… Read More

Think Bonfire, Not Fireworks For Marketing On Twitter

Think Bonfire, Not Fireworks For Marketing On Twitter

10 years ago by Sana MahmudAdvertising

Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More

Publicis Media’s ‘Global Four’ Breaks Up Starcom Mediavest

Publicis Media’s ‘Global Four’ Breaks Up Starcom Mediavest

10 years ago by Zeba MahmudAdvertising

Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More

  • Previous
  • 1
  • …
  • 176
  • 177
  • 178
  • …
  • 215
  • Next

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • BankDhofar Showcases Digital Leadership And Customer-Centric Innovation At COMEX 2025

    BankDhofar Showcases Digital Leadership And Customer-Centric Innovation At COMEX 2025

    September 10, 2025
  • Flyadeal And HTS Partner To Launch Enhanced Flexibility For Airline’s Passengers

    Flyadeal And HTS Partner To Launch Enhanced Flexibility For Airline’s Passengers

    September 10, 2025
  • DHL Supply Chain Announces Key Executive Appointments And Strengthening Of Customer-Focused Strategy

    DHL Supply Chain Announces Key Executive Appointments And Strengthening Of Customer-Focused Strategy

    September 9, 2025
  • Inaugural WHX Tech Opens With A Focus On AI And Humanity As Attendees Glimpse Vision Of Healthcare Future

    Inaugural WHX Tech Opens With A Focus On AI And Humanity As Attendees Glimpse Vision Of Healthcare Future

    September 9, 2025
  • Veeam Appoints Doriane Groene As Senior Director, Microsoft Alliance, EMEA

    Veeam Appoints Doriane Groene As Senior Director, Microsoft Alliance, EMEA

    September 8, 2025
  • Al-Futtaim Appoints Lucas Bellieud As Managing Director To Lead Electric Mobility Growth In The UAE

    Al-Futtaim Appoints Lucas Bellieud As Managing Director To Lead Electric Mobility Growth In The UAE

    August 28, 2025
  • Ooredoo Powered Qatar’s 2025-2026 “Back To School” Event As Official Telecom Sponsor

    Ooredoo Powered Qatar’s 2025-2026 “Back To School” Event As Official Telecom Sponsor

    August 28, 2025
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Turning The Glocalization Philosophy On Its Head

    Turning The Glocalization Philosophy On Its Head

    July 7, 2015
  • LinkedIn’s New Apps Focus On Business & Sales

    LinkedIn’s New Apps Focus On Business & Sales

    June 30, 2015
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015
  • Kaspersky Lab Hosts Roadshow Across MENA

    Kaspersky Lab Hosts Roadshow Across MENA

    July 2, 2015
  • Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    June 22, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb FP7/MENA Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top