For Leo Burnett MENA and FP7/MENA, 2015 has been a good year in terms of international recognition for the work done from the agencies. Following the likes of Big Won Rankings by Directory, the agencies have jointly made it to the 10th position in Contagious… Read More
Dubai Lynx International Festival of Creativity and Twitter have partnered to bring for the first time Twitter Live Young Lynx Competition during the three festival. Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition will award the best real-time campaign… Read More
The Middle East and North Africa (MENA) region has done well in the recently announced Big Won Rankings by Directory. While creative agencies and creative leaders from agencies such as Leo Burnett MENA and FP7/MENA have claimed leading positions globally, among the media agencies, Starcom… Read More
Article was updated with video on February 10, 2016. Lebanese supermarket Bou Khalil and a local NGO, along with the support of J. Walter Thompson Beirut, have introduced a currency that they call ‘The Good Note’. The aim of this currency is to provide homeless… Read More
Banking and financial services face the tough situation of being, what is at times surmised as, a ‘boring’ category. The attempt in most cases is to highlight benefits, reiterate ease of service, talk schemes and eventually push a message of customers being a part of… Read More
On the lines of what may remind one of The Gunn Report, The Big Won Rankings by Directory attempts to be a scoreboard for all awards won by an agency in a year. From the details seen in the latest round of the annual survey,… Read More
As Publicis Groupe agencies gear up for the new silo-less structure, it agency leaders are taking charge of new roles. Leo Burnett Worldwide has got a new leader with Rich Stoddart named as the agency’s CEO. The new role is effective February 1, 2016. His current role is CEO… Read More
Kuwaiti telecommunication company, Zain, is allowing its users to celebrate Kuwati National Day with ‘twice as much’ joy. Its latest campaign entitled ‘Enjoy Zain twice as much!’ supports the telco’s offer from which postpaid and prepaid customers can enjoy connecting with family and friends with… Read More
Dubai Lynx has partnered with TV.ae, a regional online content platform launching on 1 March, to broadcast its seminars held during the three day festival. This is the first of its kind tie up for Dubai Lynx which will see the launch of Lynx Live.… Read More
Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015. Blue 449 UAE is based in Dubai and will be led by… Read More
