Interpublic Group (IPG) has recorded an increase of 6.7 percent in its organic revenue and an increase of 3.9 percent in its reported revenue, allowing it to be beat industry expectations. On the back of the first quarter, the company stated that it is well-positioned… Read More
Abu Dhabi Commercial Bank (ADCB) has now officially announced the appointment of Impact BBDO as its creative agency following a competitive pitch. AM readers would recall that the development had taken place earlier in the year. The agency will work with the bank to elevate its… Read More
After closing 2015 on a fairly good note, Omnicom Group’s worldwide revenue in the first quarter of 2016 has increased 0.9 percent to USD 3,499.1 million from USD 3,469.2 million in the first quarter of 2015. Across the regional markets, organic revenue in the first quarter of… Read More
Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
Rani Refreshments in partnership with UM Labs, the technology & innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. This on ground media execution was crafted by combining old stream media – projection screens and the… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
‘The Work, The Work, The Work’ ––– BBDO’s global call sign is the first thing that greets anyone who enters Impact BBDO’s Dubai office. High on the laurels of being crowned the Agency of the Year at the 10th Dubai Lynx International Festival of Creativity,… Read More
Publicis Media, the recently formed media holding company for Publicis Groupe following a global restructure, has named the leaders for its Middle East operations. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker will be the CEO, Middle… Read More
Fresh from a big win at the recently concluded Dubai Lynx International Festival of Creativity, where it was crowned Agency of the Year, Impact BBDO’s Regional Executive Creative Director Fadi Yaish, is already neck deep in ensuring that his agency continues its path of delivering… Read More
As the world economy gears up for what is another year of mixed news, ZenithOptimedia has taken a closer look at newer markets that unified in their promise of growth. The ‘Thirty Rising Media Markets 2016’ are a diverse bunch, from the very closed and… Read More
