Coca-Cola’s recent Ramadan campaign highlights the issues of inequality and attempting to abolish prejudices. While the issue is a hot topic for discussion around the world, Coca-Cola has joined the conversation with its latest social experiment (called ‘Remove labels this Ramadan’) by removing its own label,… Read More
Global marketing and advertising agency, Grey Group Middle East & North Africa has taken on board Mike Shackle as its Chief Creative Officer for the MENA region. Mr Shackle will be based in Dubai. In this role, Mr Shackle has been tasked with leading the… Read More
Let’s face it. The MENA region was humbled at Cannes. Despite the wins in Glass Lions and a few Gold Lions amongst others, we fell short of expectations. Many of our expected big bets didn’t convert their potential into Lions and the ones that did… Read More
In a competitive pitch against three global performance agencies, Starcom MediaVest Group has won the performance and search business for UAE-based telecommunications service provider du – one of the largest performance RFPs(Request for Proposal) across the region. “We are proud to see that the depth… Read More
“A brilliant idea is at the core of any good campaign,” commented Soren Hagh, Executive Director, Global Marketing at Heineken International. He was speaking during the Cannes Lions International festival of Creativity on why Heineken has the thirst for creativity and why it values creativity.… Read More
JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, bagged a coveted Titanium Lion award at the Cannes Lions Festival of Creativity, for Abla Fahita. “Egypt is a cradle of Arab culture and our Cairo team has… Read More
Social Media is reality TV which is real,” remarked DJ Producer David Guetta while stating that reality TV was a thing of the past. He was speaking with the Chairman & CEO of Publicis Group, Maurice Levy at the Cannes Lions International Festival of Creativity.… Read More
Rave Communications based in UK has commenced a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on the same ethos as its sister business in the United Kingdom, Rave Communications. Founded 15 years ago, Rave is… Read More
In the Film, Film Craft and Branded Content & Entertainment categories at the Cannes Lions International Festival of Creativity, MENA agencies won Bronze Lions. Film Memac Ogilvy Dubai won a Bronze Lion at the Cannes International Festival of Creativity for its work ‘ Story of… Read More
The 5th day at Cannes had a pretty rich buffet of talks for delegates to pick and choose from. I was lucky to attend a few and hear about the rest. And I’d highly recommend to agencies to get access to these talks. James Murdoch… Read More
