Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a British yacht manufacturer. The PR & content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing… Read More
After having considerable wins at Dubai Lynx International Festival of Creativity this year, Leo Burnett Beirut (Lebanon) campaigns continued their winning streak at the 2015 Facebook Awards. These wins are special more so given the focus that Facebook Awards place on creative work that drives business results.… Read More
In an environment-friendly initiative, Majid Al Futtaim, one of the retailer players in the Middle East and North Africa region have given the game Monopoly a green twist on its 80th anniversary. Monopoly has long taught people about growing money but the new green campaign… Read More
UM MENA has bagged the account of Ooredoo Qatar where the agency would be handling the media planning and buying duties of the tele-communications company exclusively across the Qatar market. UM MENA managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency… Read More
Dentsu Aegis Network MENA has launched Amplifi, a newly established division, responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as… Read More
The J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, have launched content marketing unit Colloquial. The joint venture brings together the creative talent of J. Walter Thompson with the publishing and audience development experience of Group SJR. Colloquial will build publishing environments… Read More
Storytelling is an integral part for brands to deliver their message to the end consumer. Stories that are passed around on social media about a brand can be powerful in shaping up mainstream perceptions. Finding the human story for any luxury brand creates an emotive… Read More
If MENA is one of the top luxury markets in the world, Middle East romances luxury to the tunes of USD 6 billion to USD 10 billion annually. Tourists, expats and brand-conscious locals have beaten economic slowdown and political turmoil to ensure that the growth… Read More
Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More
Like most markets, MENA also is working towards decoding advertising technology, and ably integrating it into marketing solutions. As programmatic and data gain attention in the Middle East and North Africa region, and play a key role in disrupting the media landscape, they are also faced with various challenges across the ecosystem. For some markets… Read More
