Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
During the 1980s and into the early 2000s, global conglomerates were riding high on ambitious expansion outside their home markets, with favorable economic conditions and an internet boom that virtually connected their operations and consumers across the world. The result was a massive movement of… Read More
As Unilever reaches into its marketing arsenal for addressing MENA’s uncertain and complex but high growth market, Asad ur Rehman, Director Media, Middle East & North Africa, Unilever speaks to Arabian Marketer Group Editor Sana Mahmud on the company’s plans ahead… Uncertainty is the only… Read More
Dentsu Aegis Network has entered into a new partnership with The Hub in Jordan. With offices based in Amman, The Hub will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country going forward.… Read More
J. Walter Thompson Beirut has won the account of “Roadster Diner”, with immediately effect. The agency will work with Roadster Diner in the development of a strategic and creative platform for the brand’s corporate and tactical campaigns through innovative communication-based business solutions, across multiple channels… Read More
Coca-Cola’s recent Ramadan campaign highlights the issues of inequality and attempting to abolish prejudices. While the issue is a hot topic for discussion around the world, Coca-Cola has joined the conversation with its latest social experiment (called ‘Remove labels this Ramadan’) by removing its own label,… Read More
Global marketing and advertising agency, Grey Group Middle East & North Africa has taken on board Mike Shackle as its Chief Creative Officer for the MENA region. Mr Shackle will be based in Dubai. In this role, Mr Shackle has been tasked with leading the… Read More
Let’s face it. The MENA region was humbled at Cannes. Despite the wins in Glass Lions and a few Gold Lions amongst others, we fell short of expectations. Many of our expected big bets didn’t convert their potential into Lions and the ones that did… Read More
In a competitive pitch against three global performance agencies, Starcom MediaVest Group has won the performance and search business for UAE-based telecommunications service provider du – one of the largest performance RFPs(Request for Proposal) across the region. “We are proud to see that the depth… Read More
“A brilliant idea is at the core of any good campaign,” commented Soren Hagh, Executive Director, Global Marketing at Heineken International. He was speaking during the Cannes Lions International festival of Creativity on why Heineken has the thirst for creativity and why it values creativity.… Read More
